Social Media
Summer Fridays’ Marianna Hewitt and Lauren Ireland Chat About the Power of Social Media and Building Brand Longevity
The beauty brand founders chatted with WWD on the Beauty of Tomorrow podcast to discuss how social media and…
Chiara Ferragni Speaks Out After Acquittal in Milan Trial
Ferragni on Wednesday was acquitted after prosecutors had accused her of aggravated fraud and misleading…
The Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
Searches for beauty dupes on Google are highly concentrated to a handful of brands, data shows.
Cool Blue Hues, Paleontologist Aesthetic, Glamoratti, Poetcore, Scent Stacking and More Are Set to Dominate 2026
Pinterest unveils its trends forecast, looking ahead into 2026.
Pantone Responds to ‘Color of the Year’ Controversy
Given the current political discourse, the company's choice of "Cloud Dancer" as its 2026 choice has been…
Is ‘the Algorithm’ Killing Beauty?
Beauty must choose purpose over pace in order to win, said The Future Laboratory's Christopher Sanderson at…
Why Black Beauty Founders Are Turning to TikTok Shop to Build Brands
As funding and retail commitments to Black-owned brands wane, a growing number of founders — veteran and…
The 10 Top-growing Beauty Brands by Online Buzz Right Now
Propelled by its inaugural fragrance, Miu Miu takes the top spot, data from Traackr shows.
At Paris Fashion Week, Everyone’s a Critic
The rise of social commentators and public watch parties has triggered debate about the impact of free speech…
Mikayla Nogueira’s POV Beauty Is Launching Makeup
After debuting a line of skin prep essentials earlier this year, the TikTok star is introducing her own take…
Which Arab Fragrances Are Selling Most on Amazon?
Viral brands like Lattafa are netting as much as $7.6 million in sales each month on Amazon as Arab…
Carrer’s Cofounders Manu Ríos and Marc Forné Reflect on Brand’s Second Anniversary, Road Ahead
The brand, founded on wardrobe essentials with a workwear flair and street credibility, was never engineered…
E.l.f. Cosmetics to Launch In-stream Shopping on Twitch
The beauty brand has teamed with Amazon Ads to test the first in-stream live shopping element on Twitch.
Unlocking Amazon’s Power for Beauty Brand Growth
Ouai's leadership team joined Front Row's Christopher Skinner to discuss Amazon's role as a "core engine of…
How Brands Can Turn Consumers Into Community
Leaders from NYX Professional Makeup, Cocokind and Noyz share their thoughts on community at the 2025 WWD…