Latest in Body Care
Meet Sluff, the Daily, At-home Evolution of Korean Bathing Culture
The brand, cofounded by Christina Han and Esther Nordlinger, launches directly on its website Tuesday.
Alloy Expands M4 Collection With Prescription Estriol Body Treatment for Menopausal Skin
M4 Body Treatment Rx targets menopausal skin concerns with bioidentical estriol and peptides.
Inside the ‘Barbie Drug’ Tanning Trend
Melanotan II promises a shortcut to bronzed skin, but experts warn the risks outweigh the glow.
L’Oréal’s BOLD Venture Fund Invests in Hanni
The body care category is becoming more sophisticated.
EXCLUSIVE: Nyx Professional Makeup Is Launching Body Care
"We're coming in loud," said global brand president Denée Pearson of the expansion, which spans 16 products…
Advent International to Acquire Majority Stake in Salt & Stone
The premium body care brand reached $165 million in revenue in 2025.
EXCLUSIVE: Kendall Jenner’s 818 Tequila Steps Into Beauty With Salt & Stone
The limited-edition Amber & Agave body care collection marks the brand's first collaboration in the category…
Iota Is Plotting Retail Expansion With Ulta, Nordstrom
The prestige body care brand is entering 860 Ulta Beauty doors March 30, and expanding its existing digital…
Can Amika Conquer Body Care?
With a three-piece collection launch, the hair care brand is looking to bring its momentum to a new category.
EXCLUSIVE: Josie Maran, With Triple-digit Growth Since Relaunch, Introduces Argan Body Wash
The brand has tapped 25-year-old actress Rain Spencer as a brand partner.
Tree Hut’s Parent Company Is Launching a Gen Alpha Bath Brand
Called Splash, the line is part of Naterra's plan to diversify its business beyond Tree Hut's hero body…
Maesa Bets on Body Care With Ontu Launch
Rolling out this weekend before hitting Target Corp. endcaps in March, the products aim to bring facial-grade…
How Sugared and Bronzed President Courtney Claghorn Built a Tanning Empire
At the annual WWD Los Angeles Beauty Forum, the beauty founder chronicled the growth of her brand and spoke…
EXCLUSIVE: OSEA Secures Investment from General Atlantic to Fuel Global Expansion
The seaweed-infused skin care brand plans to deepen its U.S. presence, expand internationally starting with…
EXCLUSIVE: Carisa Janes Relaunches Nature of Things, Expanding Into Natural Body Care
After the Hourglass Cosmetics founder acquired Nature of Things, she debuts a reimagined line with 14 skus…