Skip to main content
X
Image of Noor Lobad

Noor Lobad

Beauty News Editor

Contact or follow this author

Noor Lobad is beauty news editor at WWD. Every Tuesday, she publishes a beauty data column offering an inside look into the industry's most pressing themes and trends. Her role at WWD also spans beauty and wellness feature and news coverage. Prior to joining WWD, Noor covered fashion, music and culture at publications including L'Officiel USA and HotNewHipHop.

More From Noor Lobad

EXCLUSIVE: Bella Hadid’s ‘Ôrebella Closes Series A Funding Round

The infusion comes amid back-to-back global expansions and a first CEO appointment for the brand.

The Latina Beauty Shopper Is More Powerful — and Nuanced — Than Most Understand

More than other consumer groups, Latinas view beauty as a well-being category. Here's what that means for…

How to Capture — and Keep — the Amazon Beauty Shopper

Amazon may be growing fast but the work required to keep shoppers engaged with your brand on the platform is…

What Every CEO Needs to Know About Leading During the Era of AI

Key takeaways from the leaders of Revlon, CVS Health and Ghd.

10 New Complexion Products to Shop for Summer

From lightweight skin tints to full-coverage foundations, these are the best new launches to have on your…

Inside Unilever’s Plan to Go All-in on Beauty and Health

"We're growing fast with the cohorts that are growing fast in America," said the company's U.S. president and…

How to Brand-build Without FOMO

For Alicia Yoon, founder of Peach & Lily and Peach Slices, the path to double-digit growth has been the one…

Beauty Retail Has Never Been More Competitive. Kroger’s Still Shooting Its Shot

The grocer figures customers are already coming into its stores, so why not get them to buy beauty, too?

The Latest Beauty Executive Moves at Bath & Body Works, Stila Cosmetics and More

Stila has a new CEO; Bath & Body Works has added a seasoned marketing exec to its ranks and more moves.

Everyone’s Buying Hair Growth Products on TikTok Shop

From male shoppers to a seeming new generation of Monat aficionados, hair growth seekers are fueling hair…

EXCLUSIVE: Sommer Ray-fronted Ingestibles Brand Imaraïs Beauty Acquired by Healthy Extracts

The brand is now the fourth in Healthy Extracts' portfolio, which is in expansion mode.

Medik8 Wants to Raise the Bar on At-home PDRN

The brand's newest serum features a vegan, bioengineered PDRN that looks to visibly rejuvenate the skin with…

Four Key Takeaways From Day Two of the WWD Beauty CEO Summit

Speakers included Diane von Furstenberg, Alexis Perakis-Valat, Jo Horgan and more.

EXCLUSIVE: Paula’s Choice Is the Skin Care Sponsor of the 2026 FIFA World Cup

The brand is launching a "Proud Supporter of Your Skin" campaign to mark the partnership.

Five Key Takeaways From Day One of the WWD Beauty CEO Summit

Speakers included William P. Lauder, Danessa Myricks, Nata Dvir, Patrick Ta and more.