Pomellato to Stage Paris Exhibit
Social Media
How to Brand-build Without FOMO
For Alicia Yoon, founder of Peach & Lily and Peach Slices, the path to double-digit growth has been the one…
Everyone’s Buying Hair Growth Products on TikTok Shop
From male shoppers to a seeming new generation of Monat aficionados, hair growth seekers are fueling hair…
New Era of Fashion Commerce Defined by Instant Conversion as Social Platforms Become the New Storefront
The role of the influencer has also changed, moving from brand ambassador to a digital-first sales associate.
WWD Recommends
These Three Sneaker Brands Are Gaining Visibility on Social Media
Mizuno, On and Onitsuka Tiger are sneaker brands gaining trust and authority through social visibility, says…
Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows
Among the top 10 beauty brands by views growth during the first quarter, eight saw more than 90 percent of…
All Hail the Seven-step PDRN Routine
An inside look at why a regenerative ingredient traditionally derived from salmon sperm is taking over beauty…
Connected Commerce and Social Media Are Shaping Amazon’s Marketplace Success
Front Row's leadership team discussed how consumer engagement across platforms is defining Amazon's…
With 13 New Brands, Ulta Beauty Wants to Dominate in Korean Hair Care
The retailer is launching a slate of Korean hair care brands online and in select doors as it bets even…
Gen Z and Millennials Are Wellness Junkies, 2016 Nostalgia Seekers and the Main Characters
Afterpay unveils its latest trend report for spring and summer spending this year.
The Korean Wellness Wave Is Coming — and Fast
Innovative, ingredient-driven Korean wellness brands are quietly employing the K-beauty playbook to enter the…
Pinterest Alternative Cosmos Is Looking to Redefine Visual Inspiration for Creatives
The visual inspiration and discovery platform has become a go-to hub for industry professionals and beyond to…
Buzziest Skin Care Brands Online in Europe
Erborian, Garnier and La Roche-Posay topped CreatorIQ's ranking for February.
On TikTok Shop, a Brand for the Looksmaxxers Emerges
A men's personal care brand founded by an internet-famous barber has cracked TikTok Shop's top-10 beauty…
Why Influencer Brands Are Taking Over Beauty Again
A decade after influencer brands first made their mark on beauty, a new generation of creator-founders are…
Why It’s Becoming Harder for Beauty Launches to Go — and Stay — Viral
For even the buzziest new products, average time in the spotlight is dwindling. Here's what to know.