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Asics

Asics Introduces DynaFlyte Lightweight Cushioned Shoe

The shoe will be available starting July 1 and will retail for $140.

Asics Becomes the National Footwear Partner of <b>Girls on the Run</b>

Asics America Corporation is broadening its support of Girls on the Run, and has its continued commitment to…

Concepts Debuts New Sneaker by Asics and Gore-Tex

Cambridge Mass.-based sneaker boutique Concepts, currently celebrating its 20th anniversary with the release…

How Asics is Trying to Lure <em>Younger Consumers</em> in New Campaign

Japanese athletic footwear brand Asics is challenging all athletes to “WANT IT MORE” in a new campaign aimed…

Asics Signs “Fastest Girl in the World” in Multi-Year Deal

Athletic lifestyle brand Asics announced it has signed record-setting 16-year-old sprinter Candace Hill…

Asics Ends 25-Year Run as NYC Marathon Sponsor

After 25 years as the TCS NYC Marathon official footwear and apparel partner, Asics announced Monday that it…

Asics to Host Vine Body Sole Weekend for Women

Asics is revving up its focus on the women’s fitness market with its first fully-owned women’s running and…

Say Cheese: Asics Unveils World’s Biggest Selfie Stick

Asics America Corporation, the official footwear and apparel partner of the 2015 TCS New York City Marathon…

Asics America Teams with Girls on the Run

Asics America Corporation has announced a new partnership with Girls on the Run, the after school program…

City Sports Files for Bankruptcy Protection

Boston-based athletic retailer City Sports Inc. filed for Chapter 11 bankruptcy protection Monday after more…

Asics CEO Kevin Wulff to Retire

Asics announced Wednesday the retirement of America Group President and CEO, Kevin Wulff, and the hiring of…

Strong Sneaker Market Bodes Well for Back-to-School Retailers

Will strong mid-year sales for athletic footwear result in a positive back-to-school season? All signs point…

Asics Announces Internal Restructuring, New Hires

Asics Corporation announced Monday internal restructuring in an effort to accelerate business growth through…

Asics’ Kids’ Line Earns American Podiatric Medical Association Seal of Acceptance

Asics’ children’s performance footwear received the Seal of Acceptance distinction by the American Podiatric…

Asics and Foot Locker Call for Filmmakers to Tell Runners’ Stories

Ahead of the TCS New York City Marathon on Nov. 1, Foot Locker and Asics are launching “Real Lives. Real…