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Asics

Moncler, Kith Present Co-branded Men’s Capsule Collection

The lineup will make its retail debut at Moncler and Kith physical and online stores on Dec. 2.

Asics Opens First US AsicsTiger Concept Store

Asics opened its first-ever U.S. concept store for AsicsTiger in New York last Thursday. AsicsTiger is a…

Asics Is Developing Custom Microwave Soles

Asics has partnered with Taiwan-based Tayin Research & Development Co., Ltd., to develop a microwave…

Forever 21 Copied Alo Yoga Sports Bra, Brand Says

The fast-fashion chain is no stranger to infringement lawsuits, but claims around athleticwear are getting…

Asics Taps Steve Aoki as Brand Ambassador

The popular DJ and fashion designer is expected to attract younger consumers to the brand.

New Balance Marathon Campaign Runs the Gamut

The campaign will feature pop-ups, consumer activations and traditional broadcast and outdoor advertising.

Experience Matters: Asics Aims to Stimulate Mind, Body in London Stores

The footwear brand has transformed two London stores to pique customer interest.

Adidas, Asics Open to Settlement in Tech Patent Fight

The warring athleticwear companies could be approaching settlement talks in ongoing patent litigation.

Asics Challenges Runners on Global Running Day

Asics is calling for runners to step up for Global Running Day on June 7. The performance footwear brand is…

FDRA Summit: <em>Focus on the Consumer</em>

The Footwear Distributors and Retailers of America (FDRA) examined the state of footwear, retail, fashion and…

Asics Wants Adidas Suit Over Fitness Tracking Tech Nixed

The Japanese athletic company said the ideas behind a string of Adidas patents are too abstract for…

Manhattan Stalwart Paragon Sports Debuts New Sneaker Department

Open since 1908, Paragon Sports remains a New York City destination for those searching for gear, apparel and…

<b>Ontisuka Tiger</b> Unveils Gallery Pop-Up in New York City

Ontisuka Tiger is roaring into New York City. The heritage-inspired, forerunner of Asics is stirring up…

<b>Asics</b> Plans a Design Center in Boston

Asics becomes bi-coastal with its latest expansion. The athletic footwear company, which has offices in…

Asics to Open Product Creation Studio in Boston

The location will complement the brand's other U.S. office in Irvine, Calif.