The swimwear category is in growth mode.
Exclusive data from Joor, the digital wholesale platform for the fashion industry, shows that the global swimwear category is on a growth track. Transaction volume for swimwear increased by 15 percent in the past 12 months compared to a year ago, driven by a 13 percent increase in average price points and a 2 percent increase in the number of units sold.
This news coincides with the launch of Joor’s digital swimwear trade show, Making Waves: Swim & Resort 2027, an industry resource for retailers to discover and show swim and resort wear brands.
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Over the past 12 months the top five retailers in terms of swimwear purchase volume were all multibrand e-commerce sites, highlighting the importance of the online channel to this product category. During the same time frame, six out of the top 10 selling brands were U.S.-based, indicating a growing dominance of the U.S. in the swimwear industry.
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Nearly 6,400 retailers from 129 countries placed swimwear orders on Joor in the last year, from leading U.S. brands such as Solid & Striped, Karla Colletto, and Lisa Marie Fernandez, as well as luxury international brands such as Missoni, Vilebrequin, and Orlebar Brown.
“Swimwear is no longer just a seasonal category — it’s a notable revenue driver for brands as consumers increase investment in travel and vacation wardrobes,” said Amanda McCormick Bacal, senior vice president of marketing at Joor. “Over the past year, we’ve seen significant momentum fueled largely by e-commerce. Online retailers are reshaping the swimwear market by offering shoppers a seamless experience and the convenience of trying on styles in the comfort of their own homes.”
Other insights from Joor’s analysis of the swimwear category include that women’s swimwear generated 73 percent of total sales volume, followed by men’s at 22 percent and children’s at 4 percent. However, children’s swimmer is the fastest-growing segment, with sales increasing 37 percent versus a year ago.
One-pieces comprised 32 percent of total sales, followed by cover-ups at 29 percent and bikinis at 16 percent of total sales. Over the past 12 months, sales of one-pieces have declined by 2 percent, while bikinis have represented the fastest-growing category with sales having increased 41 percent year-over-year. This may indicate a fashion trend toward bikini sets, as sales of separate tops and bottoms continue to decline by 14 percent and 16 percent, respectively.