Social Media
TikTok, Captiv8 Expands Partnership With Social Commerce Integration
The collaboration enhances Captiv8's influencer marketing platform by enabling a seamless shopping…
New SPF and Lip Launches are Catapulting Skin Care’s Buzziest Brands on Social, Data Shows
Data from Traackr shows that the top 10 skin care brands by social media momentum in May — Summer Fridays…
TikTok’s Hold on Consumers Continues to Grow
Research from Disqo finds brands are planning to keep advertising citing important consumer connections.
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Level Shoes’ Elisa Bruno Shares Insights on the Luxury Market in Saudi Arabia
The Level Shoes chief executive officer discussed the region's overwhelmingly young consumers and the…
Summer House Star Paige DeSorbo Joins Amazon for New Original Shoppable Show on the Fast Channel
The Giggly Squad podcaster and Bravo star's weekly show "In Bed With Paige DeSorbo" will utilize Amazon's…
EXCLUSIVE: Gisou Tops EMV Ranking for Hair and Skin Care in the U.S. and EU
In April, the indie beauty brand outpaced the likes of K18, Olaplex and Redken, according to CreatorIQ.
How a TikTok Ban Could Open Doors to Other Platforms for Brands
Faisal Ahmed, cofounder and CEO of Orme, shares insights about the platform and the impact of a possible…
Pinterest Has Identified the Top Style Trends for Summer
Data from the platform shows increased consumer interest in big and bold styles across all categories.
With TikTok’s Fate in Limbo, Could YouTube Shorts Be Beauty’s Next Big Growth Opportunity?
Though Instagram Reels is more widely adopted by beauty brands, data from Dash Hudson indicates Shorts is…
TikTok Is Ticked Off — and Suing to Halt U.S. Ban
TikTok's new lawsuit blasts "national security concerns" as an unsubstantiated, flimsy reason to violate free…
TikTok Bill Is Now Law, as Reality of Potential Ban Sinks In
In four days, the TikTok legislation went from bill to law, with President Biden signing off on it on…
TikTok Bill Clears Preliminary Senate Vote
A bill to force the sale of TikTok to an American owner or face a nationwide ban has moved forward, clearing…
What Brands Need to Know About the Proposed TikTok Ban — and How to Deal With It
The U.S. Congress may be pushing through a proposed TikTok ban, but brands and marketers have plenty of time…
TikTok Ban Is Now in View, as House Passes Bill
The House of Representatives just sped up the clock for TikTok, setting up the prospect of a U.S. ban.
Group Black Acquires Galore Media Inc.
Galore claims 15 million users per month through its various social channels and has collaborated with brands…