Wrangler wants to dress you and your bar cart in jeans.
The heritage denim brand has partnered with Tito’s Handmade Vodka for their first-ever capsule collection.
The collection features a denim-wrapped lineup of barware and accessories, including a set of glasses with removable Wrangler denim sleeves, a set of denim coasters trimmed with leather, a bottle bag and a flask and cocktail shaker with a copper exterior, mimicking the color of rivets. A denim apron, featuring two pockets and Wrangler’s signature leather patch and back pocket embroidery, is also available.
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The Tito’s x Wrangler collection retails for $27-$60 and is available on Tito’s online storefront.
On Thursday, the Kontoor Brands-owned denim brand also bowed a second apparel collection with Coors Banquet, the American lager brand brewed in Golden, Colo. The brands’ first collection together launched last August.
The new collection spans 23 pieces for men and women. Highlights include the women’s Reworked Short and men’s Wrangler 13MWZ Cowboy Cut Jean, both available in “beer-inspired” denim washes. The shorts are also available in a striped pattern in Coors Banquet’s iconic yellow, red and ecru colorways.
Other key items include a denim baseball jersey, a cowboy cut work shirt and women’s printed flare jeans and a matching vest. Rocky Mountain-inspired detailing, pearl snaps and co-branded embroidery are featured across the collection.
The Coors Banquet x Wrangler Collection drops just as the summer music festival season begins to heat up.
Holly Wheeler, VP of global brand marketing at Kontoor Brands, said the partnership with Coors Banquet honors Wrangler’s music heritage, blending festival style with rugged functionality. “This collection is for those who live for the music and the Western lifestyle, designed to withstand the energy of a summer crowd and the grit of the open range alike,” she said.
To mark the occasion, country music singer Chase Rice shared the chords of his unreleased song, “Connie Lou,” on a limited-edition pair of jeans. The chords are printed in Coors Banquet beer-infused ink.
The Coors Banquet x Wrangler collection is available at Wrangler’s Greensboro, N.C. store and online, as well as on Coor’s online store. It retails for $24.99-$124.99.
