Social Media
YouTube Breaks Down Its Growing Commerce Opportunity
YouTube's Bridget Dolan discusses why brands should be paying attention to the company's latest creator…
EXCLUSIVE: L’Oréal Paris Spokeswomen Get Real for Their ‘Worth It Résumé’
Helen Mirren, Andie MacDowell and Aja Naomi King share failures that turned into successes for the campaign.
Finding a Path From Fashion to Tech
A career path Q&A with LIM College alumnus Brandon Smithwrick.
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Coach Launches Toothpaste in ‘Fresh Leather Flavor’
The move was a marketing stunt for April Fools' Day.
Truth Social: Fashion’s Not on It … Or Is It?
Truth Social is teeming with fashion brands — or at least accounts bearing their names.
Bitmoji Is Coming for Your Pets
Snapchat Plus members can now personalize pet avatars in a fun update that, one day, could benefit brands.
A Closer Look at the Lessons Learned From the Kate Middleton Media Frenzy
The Princess of Wales' absence from public life kicked off a firestorm of coverage on social media and in the…
Spring’s Hottest TikTok Trends Are Coquette Bows, Knitting, Hydration Tumblers and Lip Oils
A report by Faire looks at the latest spring trends trending on social media.
How One TikTok Star Is Breaking Down the Value of Beauty Products Using Her Investment Banking Skills
22-year-old Rachel Wiseman is eschewing "girl math."
Threat of TikTok Ban Can’t Stop Its U.S. Retail Ambitions
TikTok has been busy promoting merchant updates in public, while addressing advertisers in private.
Social Media Caused Gen Z and Millennials’ Shopping Addictions, Now It’s Fueling Smart Spending Habits
New survey data from Credit Karma looks at social media-fueled financial trends that are leading to new…
The Top Four Trends Fashion Lovers Are Saving on Their Coachella Pinterest Boards
With tens of millions of searches on Pinterest, the platform shares predictions for the top trends attendees…
Facebook Wants Pokes to Become a Thing Again
Facebook's digital finger makes a reappearance, and it's actually attracting the younger set.
Rent the Runway Is Giving $1 Million in Monthly Subscriptions to Women Celebrating Career Wins on LinkedIn
Led by its CEO, Jennifer Hyman, the company aims to encourage users to lift deserving women and create a…
The 10 Beauty Gifting Campaigns Which Drove the Most Influencer Interest in 2023
Data from influencer marketing platform, Skeepers, indicates Gisou and Huda Beauty were among the brands…