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Peloton

Beyoncé and Peloton Expand Content Series

The partnership includes the donation of bikes to 10 HBCUs in the U.S.

Lululemon’s Mirror Sets Up Shop in Canada

The move increases the retailer's stake in the at-home fitness market.

Peloton Leads Trio of Niche Apparel Launches

QVC launched with Girl With Curves, an exclusive apparel brand from Tanesha Awasthi, the founder of the blog…

Peloton to Introduce First Full Private Label Collection

The Peloton Apparel line will feature performance and lifestyle pieces.

Activewear’s Post-pandemic Fate

Will the activewear boom continue?

Peloton, Adidas Partner Up

A collection codesigned by Peloton instructors will be sold in North America and Europe.

Adidas Talks 5-Year Plan, Peloton Deal and ‘Uncomfortable’ Diversity Conversations

The footwear giant detailed the five categories that will account for 90 percent of its growth through 2025.

Fourlaps to Launch Women’s Wear

The men's brand, that has a co-branded collection with Peloton, will debut women's for fall.

Peloton Creates Capsule for Black History Month

Four Black artists teamed with instructors from the fitness brand to create 18 apparel and accessories pieces.

Counterfeits Soar as Ath-leisure Dominates Online Quarantine Purchases

New data from Red Points finds half of consumers have purchased counterfeit sporting equipment over the past…

Athletic Companies Bank On At-home Fitness

Will the exercise-at-home trend continue post-COVID-19?

Tammy Fender, Ally Love and Trinity Mouzon Wofford Get Experiential

A meditation, the three Ms and a matcha latte later, these leading wellness experts brought the best of their…

Online Fitness Surges Amid Coronavirus

But is it enough to keep activewear and fitness brands afloat during the crisis?

Peloton Opening Largest Studio Near Hudson Yards

The 35,000-square-foot location cost $50 million to build.

Peloton Partnering With Basquiat for Black History Month

The 13-piece capsule will be available at the brand's studios in New York as well as online.