Bella Hadid’s ‘Ôrebella has secured fresh funding.
The clean fragrance brand closed a series A funding round led by Silas Capital — which also backs Makeup by Mario and viral tinned fish brand Fishwife — with participation from Celebrands, the incubator Hadid launched ‘Ôrebella in partnership with in 2024.
Terms of the deal were not disclosed.
“‘Ôrebella has built a clear and differentiated position in fragrance, supported by strong early
performance and a highly engaged consumer base,” said Brian Thorne, partner at Silas Capital, in a statement.
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Indeed ‘Ôrebella, known for its signature $72 biphase parfums, has been on a growth kick. The brand introduced an inaugural fragrance mist collection in April, and in March it entered more than 500 Douglas doors across Europe. In November, ‘Ôrebella entered Ulta Beauty Middle East, where it now holds the number-one fragrance position.
Now the brand is adding a chief executive officer to its C-suite, with Anish Agarwal, most recently CEO of hair tool brand T3 Micro, being named to the post.
“What Bella has created is truly distinctive…from the moment I experienced [‘Ôrebella], I saw both the strength of that foundation and the significant opportunity ahead,” Agarwal said in a statement.
Agarwal will work alongside ‘Ôrebella general manager Alison Romash to forge the brand’s next chapter.
“I was looking for a CEO who truly understands both sides — the discipline it takes to build a
global business, and the magic behind creating a world-class experience for our community,” said Hadid of what drew her to Agarwal, who has also held senior leadership roles at PCA Skin and Colgate-Palmolive, for the role.
With the latest funding infusion, ‘Ôrebella is gearing up to further expand its global footprint and product portfolio.
Prior to taking a stake in ‘Ôrebella, Silas Capital’s most recent beauty investment was in Molly Sims’ YSE Beauty last December, as part of the skin care brand’s $15 million series A funding round.