Gen Z
What to Know About ‘Cheugy,’ the Gen Z Term Trending on TikTok
The nebulous term has been used to describe everything from sneaker culture and Ugg boots to lasagna and…
Hollister Taps TikTok’s Biggest Stars for Trend-Forward New Brand
The Gen Z-focused apparel brand will kick off an exclusive, multi-year clothing deal with Charli and Dixie…
10 Gen Z Wardrobe Essentials You Need to Know
A new reported by retail analytics firm Edited pinpoints 10 common items that Gen Z consumers are searching…
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Gen Z Nixes Skinny Jeans But Gives Low-Rise the OK
The same generation that rendered skinny jeans dead is now giving low-rise jeans a new level of clout…
Why Adidas Earns Top Marks for Reputation
Adidas beat Nike for a Top 10 spot on RepTrak's ranking of mega corporations based their reputations, and ESG…
Gender-Free Fashion Stars in PacSun Campaign
Items in PacSun's gender-free collection include a button-down sweater, checkered jeans, sweatpants, tees…
Millennials, Here’s How to Replace Your Skinny Jeans
Rivet rounded up some loose denim styles for women to provide alternatives to skinny jeans, which are…
Tilly’s CEO: Port Pileup Snarls 20% of Planned Inventory
Delivery delays at Tilly's have ranged up to a full month across categories, while Zumiez is chasing…
In Fashion, Gender Neutral Is a ‘Top Market Mover’
According to a recent study, less than half of female-identifying Gen Zers, 45 percent, said they primarily…
Gen Z-Friendly Home Decor Brand Dormify Gets Growth Equity Investment
The funding from a Gilt co-founder's growth equity fund will help Dormify optimize its supply chains and…
How to Meet the Demands of the 2021 Gen Z Shopper
To fashion marketers, knowing which trend appeals to which generation is key to reaching them and selling…
Cosmo x Klarna Will Livestream Second ‘Hauliday’ Sale From Macy’s Herald Square
"Host sellers" hawking product on livestream shopping events are the "new influencers," says ShopShops U.S…
Gap Leans Into Next-Gen Values for New Collection and Campaign
The values beloved by Gen Z and millennials set the tone for Gap's new campaign and upcoming capsule…
Editor’s Take: Gen Z, Here’s the Real Skinny on Why Millennials Wear Skinny Jeans
For millennial women, pivoting from skinny jeans to looser fits isn't as simple as putting on a new style of…
Denim Regains Some of Its Pre-Pandemic Mojo
Recent data by global fashion search platform Lyst reveals that demand for jeans and denim pieces has grown…