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Gen Z

Gen Z: Getting a Handle on the Newest, Youngest Shopper

Already, Gen Z differs from the much-vaunted Millennials. And one of their big standout areas is their…

Gen Z Takes Over the Consumer Driver’s Seat

Millennials are no longer the coveted shopper demographic of global retailers. Gen Z, also known as…

Gen Z Has $829B in Buying Power and Retailers Aren’t Ready for Them

Sure, many companies may have done the requisite Gen Z training, read the whitepaper on what they want, but…

Generation Z Drives New Consumer Spending Patterns

The youth are taking over retail. Generation Z, successors to the millennials born between the mid-90s and…

Retailers Are Targeting Gen Z All Wrong

Near everything in the world has been shaken up in recent years—including how younger generations approach…

Report: Generation Z Will Have <em>Greatest Impact</em> on Future Retail

Apparel brands may not only be on the hunt for Millennials. According to a recent Retail Perceptions report…