fragrance
EXCLUSIVE: LVMH Luxury Ventures Invests in BDK Parfums
The minority investment will help the niche fragrance brand expand abroad, open flagships and grow its…
Nest New York, Artist Donald Robertson Link Up to Scent Fifth Avenue With Limited-edition Holiday Fragrance
The activation will feature festive installations mimicking the quintessential New York holiday experience…
Keith Powers Is Giorgio Armani’s New Global Fragrance Ambassador
The actor appears in the campaign for Armani Code Parfum this month.
WWD Recommends
Miu Miu Beauty Pops Up in Miami
The beauty brand is opening a months-long pop up in Aventura Mall Thursday.
EXCLUSIVE: Briony Raymond Turns Her Jewelry Philosophy Into a Fragrance
"My hope is that when someone wears this fragrance, they feel a quiet confidence," Raymond told WWD.
Warm Glow: 8 New Home Scents From Nest New York, D.S. & Durga and More
As winter arrives, so, too, has a wave of new home scents.
Kourtney Kardashian Barker’s Lemme, Beyoncé Knowles-Carter’s Cécred Among 2025 Beauty Inc Award Winners
From innovative indies to established superstars, WWD Beauty Inc honors the products, brands and executives…
Circana’s Nine-month 2025 Numbers Show Beauty Industry Resilience
Both mass and prestige markets grew double-digits in the first nine months of 2025, marking a gain in…
Fragrance Lovers Flock to Bergdorf’s for Madame Grey Pop-up
The first Madame Grey home fragrance collection, called Collection No.2 the Zodiacs, launched at the luxury…
EXCLUSIVE: Hotel Lobby Candle Enters Personal Fragrance
The brand is launching five signature scents inspired by its luxury hotel- and travel-inspired candles.
Macy’s Reveals Renovated Beauty Floor of Herald Square Flagship
The landmarked location will dedicate more than 50,000 square feet to its beauty offering when the…
Why Black Beauty Founders Are Turning to TikTok Shop to Build Brands
As funding and retail commitments to Black-owned brands wane, a growing number of founders — veteran and…
Baobab Collection Eyes U.S. for Expansion
The brand's new boutique in New York's West Village neighborhood is indicative of its global growth strategy.
EXCLUSIVE: Jason Kelce Launches Slow Burn, a Charcoal BBQ-inspired Fragrance With Kingsford
The fragrance is described as a "gourmand-smoke" scent by Kelce.
The Fragrance Foundation Honors Jerry Vittoria
The organization's chairman, who will be retiring in 2026, saw a hefty turnout for the celebration of his…