fragrance
Italian Fragrance Brand Vranjes Firenze Accelerates Growth With Acquisition, Collaboration
The Florence-based label has acquired a majority stake in Integra Fragrances, tied up with leather goods…
Mind Games Teams With Selfridges on Two New Fragrance Exclusives
Playmate and Check Please, both of which have amber notes, will debut at Selfridges on Thursday.
Victoria Jackson of No Makeup Makeup Introduces No Fragrance Fragrance
The scent is a "fragrance essence" that adapts uniquely to every wearer, while designed to protect the skin's…
WWD Recommends
EXCLUSIVE: Dove Makes Its Inaugural Move Into Body Mists and Partners with the Radio City Rockettes
The new body mist line will be available in Sugar Cookie Sprinkle, Frosted Plum Berry and Gingerbread…
Gut Instinct, Good Brands and Better Product: Inside Interparfums Inc.’s Growth Strategy
The 2025 recipient of the WWD Honor for Public Beauty Company of the Year's winning formula entails growing…
Tiziana Terenzi Marks 10th Anniversary of Kirkè Fragrance With New Release, Kirkè Overdose
The family-owned artistic Italian fragrance company launches the new fragrance and looks to expand its…
EXCLUSIVE: Bravo Sierra Launches Trio of Body Fragrances
Each of the three fragrances is inspired by the scents featured in Bravo Sierra's body care range.
Italian Trade Agency, Esxence Celebrate Italian Perfumery in New York
The event saw a slew of niche Italian brands showcased in the market, in addition to a panel discussion and a…
Romain Spitzer’s Purview Widens for Fragrances at LVMH
The executive has been named its president and CEO of Fragrance Group LVMH Beauty.
Meet Notewrks, Snif’s New Subbrand
Targeted to younger, male consumers, the brand is launching direct-to-consumer on Dec. 4.
Parfums Caron Is Having a Renaissance
The French fragrance house is launching a new scent with a new perfumer, plus evolving its retail identity…
The Estée Lauder Cos. Debuts L’Atelier at La Maison des Parfums
The prospective innovation arm focused on fragrances is in central Paris.
Floral Street Teams With Netflix on ‘Bridgerton’ Scent to Mark Release of Season Four
The scent is a "floral gourmand" according to Michelle Feeney, who worked in lockstep with Netflix on the…
EXCLUSIVE: Sweet Tooth by Sabrina Carpenter Enters Ulta Beauty
The news of the fragrance brand's retail foray comes three years after its initial launch in collaboration…
Colonias Absolutas Puig Pays Homage to Heritage and Identity
Four eaux de colognes were created with master perfumer Jean-Claude Ellena.