Pomellato to Stage Paris Exhibit
fragrance
From the Archive: ‘Scents of Balance’
Always in tune with what's next, WWD saw the rise of the fragrance industry in 1979 as more than noteworthy…
Chanel No.5’s Major Marilyn Moment
The American actress' famous quote about the perfume reverberated around the globe.
Lancôme La Vie Est Belle’s Staying Power, With Julia Roberts
The American actress helped catapult the French luxury brand's fragrance on the global stage.
World Building, According to Veronique Gabai, Arquiste Parfumeur and D.S. and Durga
Veronique Gabai-Pinsky, Carlos Huber and David Seth Moltz talked table stakes, tapping into new scent…
How Quentin Bisch Became a Fragrance Industry Darling
The Givaudan master perfumer, who crafted Carolina Herrera's Good Girl and Parfums de Marly's Delina, credits…
Scentbird’s ‘Smart Sampling’ Supports Fragrance Experimentation and Accessibility
Signature scents are out and variety is in, said Scentbird's chief marketing officer Elena Lécué.
Master Perfumer Olivier Creed Has Died
Sixth in his family line to head The House of Creed, he played a pivotal role in transforming the storied…
From Scented Concerts to Audiophile Perfumery: Decoding Fragrance’s Sonic Shift
Music and perfume have many commonalities. Increasingly, they're sharing the spotlight.
EXCLUSIVE: Jean Paul Gaultier Launches High-end Fragrance Collection
The brand is unveiling Les Ateliers Gaultier, a higher-positioned olfactory line that pays tribute to the…
Are K-fragrances the Next Evolution in K-beauty?
Breaking down the brands that are doing more than just incorporating Korean culture into their fragrances.
What to Know About the TikTok-Viral $600 Perfume That Can’t Be Duped
The scent that took social media by storm is back in stock — and worth every bit of that price tag.
The Strategy Behind Dime Beauty’s New Fragrance
The scent, called Stay Awhile, debuts with Ulta Beauty at the end of May.
EXCLUSIVE: Valentino Beauty Looks to Ramp Up Gen Z Recruitment With New Launch
The brand licensed to L'Oréal is expanding its successful Born in Roma fragrance franchise by tapping into…
EXCLUSIVE: Amouage Creative Director Co-Launches Design Practice
Atelier d'Ingénierie Fades, cocreated with Dimitry Hlinka, will soon open its first physical space in the…
Laura Slatkin on Building Brands, Breaking Barriers, and Leaving a Legacy
The founder of Nest Fragrances reflects on her career, philanthropic impact and the power of game-changing…