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fragrance

Inside Whatnot’s Booming Beauty Resale Business

The Los Angeles-based live selling platform, which netted $8 billion in live sales in 2025, saw beauty grow…

EXCLUSIVE: Gavin Casalegno to Front Viktor & Rolf’s Spicebomb Scent

The actor headlines a multifaceted, social-first campaign.

Anya Taylor-Joy and Willow Smith Step Into Dior’s Candy-colored Beauty World in L.A.

The pop-up marked the U.S. debut of Dior's new Addict Lip Glow Oil and gourmand fragrances.

K-beauty, Middle Eastern Fragrances, Wellness Patches Excited Buyers at Cosmoprof Miami

Taking place at Miami Beach Convention Center, Miami Cosmoprof featured the largest selection of K-beauty and…

New H&M Beauty Drop Turns E.l.f.’s Viral Makeup Into a Perfume Line — Shop the Scents Here

Have an unhealthy obsession with all things e.l.f.? You can now wear its hit products in eau de parfum form.

Parfums de Marly Boosts Women’s Business With Athénaïs Launch

The scent debuts Monday in the U.S. market on the brand's website.

EXCLUSIVE: Australian Start-up Gorgeous Nothings Launches Fragrance With Close to 100 Percent Upcycled Ingredients

The first of a series of products from the new Melbourne beauty brand, the eau de parfum was developed with…

EXCLUSIVE: E.l.f. Ventures Into Fragrance in Limited-edition Collaboration with H&M

The limited-edition collection will feature three scents: Power Grip Salty Drip, Halo Glow Luminous Cloud and…

Trudon Starts a New Chapter With Hugo Ferroux

He shared his vision in the first interview as the brand's creative director.

The Top 10 Beauty Products by Online Sephora Sales in 2025

A look at which products dominated Sephora's online channel in 2025.

EXCLUSIVE: Michael Fassbender, Sabrina Impacciatore Front Acqua Di Parma’s Anniversary Campaign

CEO Giulio Bergamaschi told WWD why the company opted for such a pairing and teased the other activations set…

All the Juice on Kevin Costner’s New Project in Fragrances

The actor touched down in Milan during men's fashion week to preview a partnership with Scandi niche…

Mane Acquires Belgian Biotech Company

ChemoSenxoryx Biosciences is to help strengthen knowledge of how smells, tastes and sensations are perceived.

Pitti Uomo Looks to Bank on Beauty

HiBeauty is the trade show's new space dedicated to niche fragrances, targeting the growing intersection in…

Madonna Is Dolce & Gabbana’s ‘The One’ in New Fragrance Campaign

The icon fronts the campaign, marking the brand's fragrance franchise revamp, as mapped out by Dolce…