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Asics

Asics Hires Under Armour Exec to Head Sales

He will also become part of the executive management team in the U.S.

What to Watch: Consumers Will Seek Zen, Comfort and Darkness, Futurist Says

Asics and Finland's Space Nation have already captured the zeitgeist of calm, with a "blackout" running track…

Novak Djokovic on Making Tennis History, Breathing as Meditation, Holistic Training

Ranked sixth on the tour, he heads to Flushing Meadows with the momentum of being the Wimbledon champion and…

Asics to Be Footwear Sponsor of Live Nation

American Eagle Outfitters is also providing fan experiences at Governors Ball and Lollapalooza.

Asics Calls On Startups to Revolutionize Sports and Wellness Sectors

Asics is introducing a new opportunity for emerging startups that are looking to reimagine sports and…

Asics Creates Special Collection for Founder’s 100th Birthday

The capsule footwear and apparel collection will launch on May 29.

Street Signs: Steve Aoki Brings EDM Sensibility to Fashion

The popular DJ has his own fashion line, is a partner in Vision Street Wear and is working with Asics on…

Marathoner Deena Kastor on Keeping a Positive Attitude

The Asics-sponsored athlete has written a memoir called "Let Your Mind Run."

Asics, Aoki to Introduce New Streetwear Sneaker

The Hypergel-Kenzen will be available exclusively at Foot Locker beginning today.

Asics Wants to Attract European Start-Ups with Barcelona Innovation Lab

The Japanese performance footwear and apparel brand is opening an Innovation Center in its new headquarters…

Asics Has Officially Opened Its Boston Office — Take a Look Inside

The office will be home to nearly 100 employees.

Shuffle Board: Boardriders Names New Leadership, Lululemon CEO Exits, HBC Hires CEO

Boardriders, Inc. changed up its executive fleet following the loss of Quiksilver CEO Pierre Agnes…

Steve Aoki Gets Serious About Fitness, Caking and Touring the World

The Las Vegas-based DJ opens up about working with Asics, his Japanese roots and what keeps him moving.

Asics/Kiko Kostadinov Sneaker Now in U.S.

The $250 shoe is being sold at Dover Street Market.

Asics Opens New York Flagship and Includes Tiger Collection

The two-level unit is located on 47th Street.