Rhode‘s latest drop — perhaps its biggest to date — has arrived. Call it Hailey Bieber‘s Rhode to summer.
Timed to the start of the season, the skin care and makeup brand is expanding its bestselling product family with a new line of Pocket Bronzes, $25. The drop marks yet another category expansion for the brand, following the introduction of spotwear back in April.
Available in Pebble, Sip, Sunbed, Bake, Shade, Drench, Anklet and Plunge, the cream bronzer shades will range from fair to light with “neutral rosy undertones” to deep brown with “neutral red undertones.” In addition to the Pocket Bronze, Rhode is releasing a Highlight Milk, limited-edition shades of its Peptide Lip Tint and a Bronze Peptide Lip Shape. The Highlight Milk — offered in Pearly Pink, Pearly Champagne, Pearly Warm Bronze and Pearly Rich Bronze — is the brand’s first highlight luminizer, formulated with the same ingredients as its Glazing Milk. It can be applied to the face and all over the body, in place of or with the original milk.
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Rhode shared a sneak peek at the innovations to come in a behind-the-scenes look at Hailey Bieber’s Met Gala beauty prep on Instagram in May. The carousel featured before, during and after shots of the founder getting glammed by celebrity makeup artist Mary Phillips at The Surrey, as well as up-close shots of all the products Phillips used, three of which were unrecognized. In the comments, Rhode identified the following items: Caffeine Reset, Peptide Lip Boost, Glazing Mist, Glazing Milk, Peptide Lip Shape in Lean and Pocket Blush in Piggy. The remaining three — what we now know to be the Pocket Bronze and two shades of the Highlight Milk — were captioned with a brown heart, stars and the eyes emoji.
In addition to these innovations, Rhode is releasing a double-ended Pocket Brush, $27; three limited-edition shades — Colada, Macadamia Butter and Honey Mango — of its Peptide Lip Tints, $20; three Bronze Peptide Lips, $24; and special-edition summer essentials, including a Terry Bag, a Terry Towel a Signature Lip Case and a Snap-On Lip Case in Colada and Bronze. Prices for the the seasonal accessories range from $36 to $50.
The massive drop is also coinciding with the announcement of its upcoming activation, Rhode Summer Station — a monthslong tour throughout the U.S. and Europe, allowing customers to purchase products, discover newness and indulge in exclusive tour merchandise without having to travel far. An itinerary has yet to be announced.