MILAN — Since opening its flagship boutique in the heart of Saint-Germain-des-Prés in 2023, L’Objet, the lifestyle design brand started in Los Angeles, has become a Parisian reference for lifestyle, home and fragrance.
On Tuesday, the fragrance wing of the boutique will come alive with floral poetry, transformed into L’Objet Fleuriste by Chauvin Paris. Conceived as a metamorphosis of the space, the venue is reinventing itself to offer customers an immersive experience where exceptional floral creations interact with L’Objet’s world of fragrances, as well as its luxury tableware and home decor which sits adjacent.
Since opening in the 7th arrondissement in 2000, Chauvin Paris’ founder Éric Chauvin has risen to the fore with his creations for Dior fashion shows and galas at the Opéra Garnier.
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“It’s an ephemeral poetic approach to floral and it creates an emotional experience within the store,” L’Objet chief executive officer Stanislas Le Bert told WWD.
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The creative collaboration also takes shape in two unique interpretations of the L’Objet Timna vase, available during this time in a limited edition. Designed in collaboration with Chauvin Paris, these hand-sculpted and hand-glazed porcelain pieces reveal the craftsmanship and the aesthetic of L’Objet.
Chauvin Paris’ creations will be available in the Paris flagship until July 10.
Portugal-based Elad Yifrach continues to grow L’Objet, the brand he established in 2005, on a global level and in avenues like hospitality.
In 2025, the firm booked nearly $20 million in revenues. This was driven by sales in the U.S., where the appetite for art de la table, home decor and even home fragrances shows no signs of slowing down.
Since opening a store in New York’s Upper East Side and a Paris flagship in 2023, the Israel-born designer has cut the ribbon on L’Objet’s first store in India, in New Delhi, and another in London.
The luxury design and fragrance brand named Le Bert as its first CEO in 2024 and since then the firm has expanded its brand ethos and become more of a lifestyle name.
A seasoned luxury beauty and lifestyle executive, Le Bert served for almost five years as CEO of Swedish beauty brand L:A Bruket. Prior to that, he held regional and global management positions at Diptyque and Byredo. L’Objet launched its first eau de parfum line, with four nature-inspired fragrances in April 2023.
In the interview, he said that over the past 20 years of its existence L’Objet naturally blossomed into a lifestyle brand. “Over the past 20 years the process of organic diversification of the collections have been naturally made.…Fragrance today is something we are eager to explore more. It won’t replace our attention to home decor,” he said.
Le Bert told WWD the firm will launch two new home fragrances in September and reveal a collaboration with a new expert perfumer. L’Objet has already worked with Jean-Claude Ellena for its Kérylos and Delphes fragrances and Yann Vasnier on Blindfold.