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Noor Lobad

Beauty News Editor

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More From Noor Lobad

Estée Lauder Alum Marianne Diorio on Running a Roadside Flower Stand

Finding the intersection of gardening and beauty has led Estée Lauder alum Marianne Diorio to a reincarnation…

FaceGym Launches at Sephora, Plots Further Expansions

FaceGym's Sephora partnership is one of several upcoming expansions for the brand, including a new Santa…

MAC Alum Nick Gavrelis Launches Holistic Beauty Brand, Ieró Beauty

"I knew I wanted to deliver something that would treat the whole self, not just the skin," Gavrelis said of…

Welly Health Expands Into Over-the-counter Medicines and Supplements

The brand seeks to ultimately serve as a one-stop shop for those seeking holistic health solutions.

Vinted’s Most Popular Beauty Brands 

New data from Tajmeeli highlights the fastest-selling beauty brands on digital, secondhand goods marketplace…

Boy Smells Enters Sephora, Launches New Fragrance

The retailer offers ripe ground for Boy Smells' signature "genderful" approach to fragrance, and will…

Brandefy’s Top Beauty Brands, Products of Summer

New data from Brandefy sheds light on shifts afoot in the post-pandemic beauty landscape, as well as which…

The Latest Beauty Executive Moves at E.l.f Beauty, Firmenich, Tom Ford Beauty and More

Changes in leadership abound at companies in all corners of the beauty industry.

Sephora Is Expanding Into All Kohl’s Stores

One year into the Sephora at Kohl's partnership, the retailers have announced the shops-in-shop will be…

Custom Hair Care Brand The Hair Lab by Strands Launches at Walmart

Launching exclusively at Walmart, The Hair Lab seeks to bring the curated approach to personalized hair care…

Ries Launches as Sephora’s First Reusable Travel Bottle Brand

A participant of the 2021 Sephora Accelerate program, Ries is now launching online at Sephora as the first…

Body Care Brand Maëlys Launches at Ulta

The brand, which seeks to pioneer the skinification of body care, will be available at all Ulta locations…

Selfie Museum The Black Hair Experience Launches in Brooklyn

The interactive selfie museum has teamed up with hair care brand Dark and Lovely for its New York City debut.

Sustainable Hair Care Brand Nolé Builds Its U.S. Business

The line of batana oil-based hair care bars have landed at Thirteen Lune just five months after the brand's…

Benefit to Donate $5 From Each Brow Service to Women’s Organizations Throughout August

Benefit is donating $5 from each brow wax and lamination through the month of August to organizations that…