It’s almost time for the Stanley Cup Final, and the official training shoe of the NHL, Nobull, is paying homage to the glory of the Stanley Cup trophy through an ultra-limited sneaker run showcasing a design by The Shoe Surgeon — which a small group of lucky fans can win.
The custom shoe designer and content creator known as @thesurgeon partnered with Nobull to create the Stanley Cup Playoffs-themed shoes dubbed “Cup Chasers,” with inspiration coming straight from the coveted Stanley Cup itself. The silver shoe features the phrase “Cup Chasers” in front and the names of the past teams who have won the Stanley Cup are written in small lettering across the upper. “NHL” is featured on the tongue while Nobull branding can be found in back.
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They’re constructed using Nobull’s signature Outwork training shoe, the same style worn by NHL players including the league’s 2025 number-one draft pick Matthew Schaefer. The run is truly limited, with only 16 pairs available, in homage to the 16 teams that make it to the playoffs.
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For a chance to win the shoes, fans in the U.S. and Canada can enter one entry per day during the eastern and western conference finals and Stanley Cup final, via a landing page entry form found at nhl.com/cupchasers through June 21 at 11:59 p.m. ET. The 16 winners will be randomly chosen on June 22.
In October, Nobull was announced as the official training shoe of the NHL as part of a multiyear U.S. partnership with the hockey league.
“Hockey is one of the most demanding sports in the world. It takes grit, resilience and an unwavering will to compete. That’s why Nobull and the NHL are a perfect partnership,” said Nobull owner Mike Repole in a statement featured in an official press release from October. “The Nobull mentality is built on being stronger every day, both mentally and physically, and that is what it means to be a hockey player.”
Nobull, the Boston-based athletic brand founded in 2015, has recently added new names to its leadership team. Former Adidas executive Joe Martin has came on board as the new chief commercial officer while Puma alum Allison Giorgio joined as chief marketing officer.
The NHL playoffs are well underway, now at the conference finals stage. Over in the western conference, the Vegas Pacific Knights swept the Colorado Avalanche to secure a place in the Stanley Cup Final while in the eastern conference the Carolina Hurricanes are still facing off against the Montreal Canadiens, with the Hurricanes currently up 2-1. The NHL Stanley Cup Final is slated to commence on June 3.