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Who’s Winning the Lip Liner Wars?

As "lip combos" become less of a trend and more of a habit, lip liners have surged in popularity. Here, a…

TikTok, QVC Group Expand Partnership

The deal between TikTok and QVC will see constant livestreams and a broader breadth of QVC Group's brand…

EXCLUSIVE: TikTok Ads Just As Damaging As Globetrotting, Glimpact Finds

Using the PEF method, Glimpact's study found insights on the driving forces behind the environmental…

TikTok Star Mikayla Nogueira to Launch Beauty Brand Point of View

The makeup prep brand has backing from Imaginary Ventures.

TikTok’s Top 10 Most Viewed Wellness Brands, From Goli’s Gummy Vitamins to Nello’s Drink Powders

While nine out of the top 10 brands were supplements, Oura, known for its health-tracking ring, also made the…

All About The ‘Republican Makeup’ Trend That’s Taking Over TikTok

Trump's spokeswoman Karoline Leavitt is just one GOP figure who's inspired the heavy-handed look.

Amazon Sunsets Inspire, Its TikTok-Like Feature

Instead, the e-commerce giant will push consumers to use its AI-enabled chatbot, Rufus, for discovery.

Sorry Chanel, Bethenny Frankel Shows Some Valentine’s Day Love for Talbots

The former "Real Housewives of New York City" turned up unexpectedly at a Talbots store in New York City.

Western, Boho Mysticism, and Niche Social Media Curation Shape 2025 Fashion Trends

Trendalytics reports how the trend cycle is slowing.

Uncertain TikTok Future Shifts Brands to Innovative Social Commerce Platform Orme

As TikTok faces a potential ban, leading beauty brands pivot to Orme for enhanced ROI, and privacy-focused…

Amazon, TikTok Drive More Beauty Sales Online, Yet In-store Shopping Retains Dominance

The most significant change in prestige beauty's relationship with Amazon came in March when the Estée Lauder…

Gloss Ventures, Parent Company of Viral Peel-off Lip Liner Brand Sacheu, Lands $15 Million Investment

The investment from Peterson Partners will support product expansion, international growth, and…

Tamron Hall Lines Up Parker Zinn, ‘The Hype’s’ Brittney Brooks and Other Designers

Five emerging fashion designers are about to get some air time on the nationally syndicated show.

‘TikTok Refugees’ Migrate to Xiaohongshu En Masse Ahead of U.S. Ban

On Tuesday, the Shanghai-based Xiaohongshu ranted as the most downloaded free app on the U.S. App Store.

If TikTok Is Banned in the U.S., What’s Next for Beauty?

Established short-form video platforms are next in line, but small upstarts like Lemon8, Triller, Kwai and…