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tennis

Asics’ New Tennis Shoe Keeps Up With the Changing Game

Needing to stop with precision and start with speed, modern baseline tennis players require extra stability…

Adidas & Pharrell Williams Holds Court in New York City

As the U.S. Open gets into full swing in Flushing, Queens, Adidas is launching a city-wide campaign that…

<b>Stan Smith</b> on Being an Unsuspecting Sneaker Icon

If you are one of the hundreds of shoe brands having a successful run with all-white leather sneakers, send a…

Asics & Packer Shoes <em>Welcomes</em> US Open with Collection

Asics is calling “game, set, match” in time for the US Open with a new limited-edition collection with…

Nike Continues to Back Sharapova Despite Failing Drug Tests

This week it was announced top women’s tennis player Maria Sharapova had been banned from playing for the…

Cole Haan Debuts <em>Lightweight</em> Tennis Shoe

Tennis, anyone? Cole Haan unveiled its newest dual gender collection, GrandPrø Tennis on Thursday. The…

Fila Inks Sponsorship Deal with John Isner

Fila has a new tennis star. The performance footwear and apparel company announced Wednesday that it has…

Wilson Sporting Goods Debuts Tennis Shoe to Support Player Sliding

Wilson Sporting Goods Co. has just announced the introduction of a new shoe that is better suited to the…

Authentic Brands Group Adds Tretorn to Roster

Tretorn, known for its Canvas Nylite tennis sneakers and colorful rain boots, is joining the Authentic Brands…

Asics Serves Up a Global Tennis Campaign

Asics launched a global tennis campaign, ‘It’s a tough game. Go smash it,’ starring top tennis player Gael…

Under Armour Signs Tennis Pro Andy Murray

Under Armour announced Tuesday a four-year partnership with British tennis pro Andy Murray. As part of the…