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tennis

Fabletics, Wilson Look to Cash In on Growing Tennis Interest

Tennis participation in the U.S. grew 27.9 percent from 2019 to 2021.

Asics Gains on Running, Tennis

Asics North America highlighted what it called an "astounding" triple-digit, year-over-year leap in tennis…

Levi’s Doubles Down on Upcycled Denim with Naomi Osaka

Levi's is partnering with 23-year-old tennis superstar Naomi Osaka to launch a collection made of vintage and…

Preppy Style Cycles Back Into Men’s Fashion

While preppy fashion is evergreen, Edited reports how a confluence of pop-culture influences is fueling its…

Roger Federer’s Jordan Collab Among Hundreds of Items to be Auctioned

The auction will include dozens of Nike-branded sneakers from the 20-time Grand Slam winner's days signed…

At Wimbledon, Andy Murray Set to Wear Innovative Merino Performance Wool

The wool blend tennis apparel collection was engineered with merino wool using cutting-edge technology to…

Cole Haan Is Aggressively Expanding Into New Categories — Inside Its Strategy for the Year Ahead

FN speaks with brand president David Maddocks and chief creative officer Scott Patt.

Cole Haan Targets Tennis Lifestyle With Latest Performance Sneaker

"Gone are the days of having to wear bright white loaves of bread on your feet," said Cole Haan brand…

Brooks Brothers Gets Sporty With Fila Collab

Brooks Brothers is pivoting into athleisure as dressier fare falls out of favor, at least for the moment.

K-Swiss Channels 3 Classic Girl Scout Cookies in a Sweet-Tooth Collab

The tennis brand's upcoming collection will feature Court 66 sneakers inspired by Thin Mints, Samoas and…

K-Swiss Debuts Latest Tennis Sneaker as it Partners With Italian Star

The heritage tennis brand's Ultrashot 3 shoe was recently seen on the court as Fabio Fognini competed in the…

K-Swiss Taps Wimbledon Winner Venus Williams as Brand Ambassador

The heritage tennis brand also tapped the Olympic gold medalist to be the face of its new "Club K-Swiss"…

Lacoste Unveils Five New Trainers In F/W ’20 Collection

The Ace List and Storm 96 Lo dropped in September, while three upcoming styles are yet to be released.

Roger Federer Lends Superstar Clout to Vegan Leather Tennis-Inspired Sneaker

Swiss performance running brand On tapped the sporting legend to reimagine the classic tennis shoe.

New Adidas Sneaker Merges Tennis Performance With Street-Ready Style

Tennis shoes meet the street with Adidas Stycon.