Pomellato to Stage Paris Exhibit
Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Guizio and Puma Return With Limited-edition All-black Speedcat Sneaker
The brands have worked on the Speedcat together before.
Mike Ashley’s Frasers Has Puma in Its Sights
Mike Ashley's Frasers is the second largest shareholder of Puma after Anta Sports, which holds a 29 percent…
Puma’s Speedcat Plus Gets a Satin Jacquard Upgrade in New Madhappy Collab
The 21-piece collection also includes apparel and accessories.
Nordstrom Highlights Puma’s H-Street Sneaker Range in Latest ‘Make Room for Shoes’ Campaign
The retailer will also have the exclusive North American lead on the H‑Street Ballet launch.
Nike, Adidas and Puma to Lead Sneaker Market Growth Via Innovation, Sustainability
ResearchAndMarket says sneaker market's projected compound annual growth rate is 5.6 percent to $126.15…
Puma Sales Fall 20% in Q4, Decline to Continue This Year
The German sportswear company had previously announced that it was unlikely to return to growth and profit…
As 2025 Sales and Profits Plunge in Puma’s ‘Reset,’ Executives Emphasize the Future
The German sportswear company recorded the company's worst loss ever in absolute terms, even as it firmed up…
Puma, Slam Jam Celebrate Tie-up With AC Milan at Milan Fashion Week
Italian streetwear company Slam Jam has designed the soccer club's fourth kit.
Clean200 Tracks the Clean Economy and Fashion Barely Shows Up
The Carbon Clean 200 lists public companies making money in the clean energy economy. Consumer brands make up…
A Burst Pipe From Extreme Cold Forces Puma to Shutter NYC Flagship ‘Until Further Notice’
The 24,500-square-foot flagship, located at 609 Fifth Avenue, opened in 2019.
How One Top Soccer E-Tailer Is Gearing Up for the World Cup Boom
Nike and Adidas are expected to dominate in this year's FIFA Men's World Cup.
Nahmias to Release a Trio of Vintage-Inspired Puma Suedes This Week
The new styles were initially revealed in June during Paris men's fashion week.
Foot Locker Is Releasing These New Air Jordans Early at NBA All-Star Weekend
Along with more high-profile drops, athlete appearances and basketball activations.
Why Puma Could Get the Salomon Treatment After Anta’s Investment
Analysts suspect Puma could get a much-needed amplification in the market under Anta's guidance.
Puma and Louis Gabriel Nouchi Reimagine the Mostro as a Punk-studded Ballet Flat
The minimalist slip-on translates the 1999 hybrid's spiked sole into an allover texture and a laceless fit.