Pomellato to Stage Paris Exhibit
Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Chinese Shoemaking Factory Strikes Worsen; Gov’t Finally Intervenes
As the strike of Chinese shoemaking factory workers continues to grow in number and spread to adjacent…
Puma Uses Recycled Denim for New Shoe Collection
Athletic brand Puma has launched the Re-Cut Project, a new line of shoes made with a recycled denim…
Greenpeace Study Finds Hazardous Chemicals in Children’s Clothing
A controversial report issued by Greenpeace today alleges that hazardous chemicals were detected in…
WWD Recommends
New Method Being Developed to Evaluate “Natural Capital” Of Business
A new method is now being developed to put a price on the priceless â€" the natural resources used in…
Cambodia Factory Dispute Heats Up; Brands and GMAC Protest New Auditing Practices
Cambodia is fast becoming a cautionary tale regarding the reform of labor conditions in developing countries…
Footwear Market to Sprint into 2018
According to an attention grabbing report issued by Transparency Market Research, the global footwear market…