Pomellato to Stage Paris Exhibit
Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Shuffle Board: Spring Cleaning Comes to the C Suite
Patagonia hires an EMEA executive, Vuori onboards a chief product officer and Puma expands with a senior vice…
LaMelo Ball’s Puma MB.05 Lo Does More Than Cut Down the Height of His Signature Shoe
The low-top iteration brings an entirely new upper.
Puma Taps Adidas Alum James Carnes to Lead Creative Direction
He will report to chief brand officer Maria Valdes.
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As Pokémon Market Continues to Heat Up, Puma Swoops in With Capsule Celebrating Pikachu, Mimikyu and More
The collection includes sneakers, apparel and accessories.
Puma and Guizio Return With a Take on the Archival Klim Silhouette
The rock climbing style was first released in 2003.
Euromonitor Reveals Top Global Shoe Brands in New Report
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Emory Jones on His Latest Puma Sneaker, the Fade Nitro, and Maintaining a Lasting Relationship With the Brand
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Puma Reveals International Soccer Kits With New York Celebration
The global sports company on Thursday celebrated its international kits at Brooklyn's Domino Square ahead of…
Material World: Italian Innovation Incoming
Avavav and OnceMore's joint initiative showcased at Milan Fashion Week while Italian biomaterials developer…