Pomellato to Stage Paris Exhibit
marketing
Is Poshmark Spending Too Much on Marketing?
In its final quarter as a public company, Poshmark's revenue rose 11 percent to $88.4 million, but net losses…
Rack Room’s CMO Explains Why You’ll Probably Never See a Celebrity in Its Advertisements
It all goes back to a Rack Room contest launched in 2004.
4 Red Flags to Know to Avoid Buying Greenwashed Jeans
Consultants weigh in on key words and concepts that are most commonly used by denim brands exaggerating their…
Twin Dragon Refreshes Corporate Image to Reflect Circular Future
Twin Dragon Marketing, Inc. unveiled a new corporate identity and website.
Sustainability and Marketing: Two Sides of The Same Coin?
Going green doesn't have to be just talk. A more sustainable supply chain is also a more cost-efficient one…
Azgard9’s Oxygen-Producing Garment Wins Big at Cannes Lions
Azgard9 took home three accolades from the Cannes Lions International Festival of Creativity for its…
Here’s Why It Matters That Brands Market Directly to Gen Z
Brands and retailers believe Gen Z is the future. But it's not just treating them well that will lead the way…
Hoka Launches ‘Most Extensive’ Global Marketing Campaign Yet
The days of relying solely on word-of-mouth for growth are over.
Special Collections Give Kontoor Q1 Marketing Edge
Special collections and their accompanying campaigns are driving demand creation for Kontoor Brands.
Denim Brands Play April Fools’ Gags on Consumers
In the age of social media, the occasion has become a popular opportunity for marketing teams to test…
How Performance Marketing Can Boost Holiday ’21
The strategies behind performance marketing can help apparel brands navigate the Holiday '21 season while…
Wayfair CMO on Digital Native’s Post-Covid Evolution
Wayfair CMO Bob Sherwin said the company realized it had to reevaluate its marketing strategy and more during…
Ralph Lauren’s Q1 Focus? Outerwear, Denim, Footwear and Home
CEO Patrice Louvet shared where the heritage apparel firm is seeing a "resurgence" in men's fashion and…
Made in USA Claims Spur New FTC Rule
Under the rule, marketers making claims on labels should be able to prove that their products are "all or…
Tommy Hilfiger Launches Fashion Business School Program
Tommy Hilfiger launches the Tommy Hilfiger Fashion Business School program at Elmira College in his hometown…