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marketing
The Great Debate: Instagram vs. TikTok & the Future of Social Media Marketing
Experts weigh in on the pros and cons of TikTok versus Instagram, and where brands should be putting their…
Tommy Hilfiger Nabs Former Gap, Wrangler Exec for CMO Role
PVH Corp.-owned Tommy Hilfiger announced Thursday the appointment of Alegra O'Hare as chief marketing officer…
The Power of CTV
January Digital managing director Tierney Wilson explains how Connected TV (CTV) is transforming how brands…
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Why Are There So Many New Denim Collaborations?
Denim experts weigh in on the benefits of collaborations, including reaching new demographics and creating…
90% of Shoppers Interested in Getting Texts From Your Brand
That's up from about 60 percent just a few years ago.
Retailers Can Improve Personalization by Putting Consumers in Control
The key to personalization is greater integration between customer communications and the creation of…
How to Appeal to Consumers After 2020’s Disruption
Now is the time for marketers to lean into the aspects of their brand values that support consumers'…
Keeley Hawes Talks New Clarks Campaign, Shooting During a Pandemic & Her Big Christmas Wish
The British actress hasn't let COVID slow her down.
Brands Selling Sustainability Must Earn Consumers’ Trust
When it comes to selling sustainable fashion, marketing experts say brands can't skimp on honesty or…
Experts Say Denim Marketing During Covid Calls for Tech and Patience
Marketers from denim mills around the world addressed the unique challenges they've faced in the aftermath of…
These Are Your New Favorite Jeans, According to Your Zodiac Sign
Rivet compiled a list of the best denim for each zodiac sign to help guide shoppers to their perfect pair of…
Carved in Blue Wins Content Marketing Award for Denim Blog
Lenzing's sustainable denim blog Carved in Blue was awarded Best Topic Specific Blog by the CMI Content…
In Today’s Retail Landscape, Brand Marketing Must Toe the Line Between Aspiration and Reality
In today's world, brands and retailers must be more cognizant than ever of the impact of their marketing…
‘Real’ Stories Crucial for a Fashion Brand’s Social Media Marketing
Kingpins24 panelists discussed the importance of social media marketing for fashion brands looking to…
Sustainable Influencers: Hypocrites, or Catalysts of Change?
Fashion brands are increasingly working with sustainable influencers to promote responsible consumption—a…