fragrance
Fragrance.com Tests Holiday Pop-up
The e-commerce shop is testing the market to see if further shops are an option.
Strangelove to Launch Oudh-Centered Fragrances at Bergdorf
The brand, founded by model and photographer Helena Christensen and GaiaOne cofounder Elizabeth Gaynes…
Mass Market Fragrance’s Great Disappearing Act
Can the mass market fragrance business be saved from extinction?
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Urban Scents Launches Olfactory Art Project Cavuspace
The Berlin-based fragrance line will hold scented exhibitions and offer regular perfume-related workshops.
Ariana Grande’s Second Fragrance Set to Sweeten Holiday Tills
Sales of Sweet Like Candy are tracking ahead of the pop star's previous fragrance launch Ari.
Lalique to Launch L’Insoumis Fragrance
The new men's fragrance pays homage to René Lalique's unconventional spirit.
Clive Christian Enters Saks Brookfield Place
The U.K.-based luxury brand is expanding its retail presence to downtown Manhattan, and is releasing a new…
Parlux Tests Shop-in-Shop To Boost Celebrity Fragrances
At the Carson's in Evergreen Park, Ill., Parlux is turning shopping for celebrity fragrance into an…
Synthetics Are the New Naturals at Tranoï Parfums New York
Perfumers and retailers agree that an advertised use of synthetic ingredients is a burgeoning trend in niche…
Project Renegades Line is Perfumers’ Rebel Yell
A supergroup of perfumers united to create the new unorthodox fragrance brand.
Fragrance Companies Hope Collections Will Satisfy Demanding Consumers
Trying to satisfy the increasingly demanding consumer, fragrance companies think more will be merrier.
‘Empire’ Offers Two Fragrances to Engage With Fans
The fragrance, available now online, will be at Macy's and other retailers during the holiday season.
Artistry Plunges Into Prestige Fragrance With Flora Chic
The floral fragrance is expected to be the first of many scents from the direct-selling skin-care and…
The Future of Niche Fragrances Discussed at Pitti Fragranze
New trends and distribution strategies took center stage at the fair's 14th edition.
Bulgari Reimagines Rose to Grow Its Goldea Fragrance Range
After focusing on the U.S. with its first Goldea fragrance, the luxury jewelry brand is positioned for a…