LONDON — Marfa Stance, the luxury British brand known for its colorful, modular jackets and coats made from designer deadstock, has named Jenna Littler its first chief executive officer.
Littler has most recently been advising founder-led businesses in luxury retail, hospitality and beauty on brand and commercial strategy. Prior to that she spent 11 years at Burberry when Angela Ahrendts was CEO.
At Burberry, she served six years as senior vice president, working on communications, strategy, wholesale and retail across regional and global business units. Littler previously worked at McKinsey & Company and has also worked with the U.K. government.
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She is a trustee of the Design Museum, where she chairs the enterprise committee, and is a visiting fellow at the University of Oxford.
Littler said, “It is a joy to join the Marfa Stance team at a moment of real momentum and ambition. I’ve long admired what Georgia [Dant] is building, and the distinctive way she thinks about what it means to be a modern luxury brand.”
Dant, who worked on Burberry’s menswear team before launching Marfa Stance, said: “We’ve always believed in doing things differently, building a concept-led, customer-first brand to change behaviors, a brand that’s led by vision, integrity and a strong female perspective. Appointing Jenna as CEO reflects both who we are and the responsible future we want to shape.”
Littler’s appointment coincides with the planned opening of Marfa Stance’s first workshop concept store, which is set to open on Madison Avenue in New York in September.
Designed in collaboration with Jeremy Barbour and Tacklebox Architecture, the space will have an “immersive workshop concept.” The aim is to move “beyond traditional retail, and offer a more interactive and personalized experience, where customers are invited to build, customize and create,” the brand said.
Customers will be invited to engage directly with the product, “and explore, build, customize and create in a more hands-on and personalized way,” said the company, adding the aim is to create a destination “that reflects the craft, process, and individuality behind Marfa Stance.”
The store, at 801 Madison Avenue, will also house Marfa Stance’s U.S. offices on the upper floor. The store spans 1,326 square feet, while the upper floor measures 1,196 square feet.
Dant said the New York opening “feels like a truly momentous moment. It’s not just a new space, but a statement of intent — bringing our vision to one of the world’s most influential retail destinations. The store reimagines how customers experience Marfa Stance.”
Dant founded Marfa Stance in 2019 to address what she saw as a gap in the womenswear market for functional, yet design-led clothing, following her career in menswear at Burberry and Rag & Bone.
The brand offers quilted, reversible base layers made from sustainable, recycled or surplus material. Customers can then add detachable collars, hoods, linings and vests, all of which are made from leftover luxury fabrics, mainly sourced from factories in Italy.
Although the brand is based in the U.K., most of the business is in the U.S. The company has launched successful pop-ups on East 67th Street and Madison Avenue in Manhattan, and in TriBeCa.
Marfa Stance also operates a stand-alone store on Ledbury Road in Notting Hill, London, and sells direct-to-consumer and through select retailers worldwide.
Dant said she chose the name Marfa Stance to reflect the duality of the brand, which is part-creative, part-value driven. Marfa is the name of the small desert city in west Texas that’s home to The Chinati Foundation, which was founded by artist Donald Judd on an old U.S. Army base.