Asics
Willow Smith Named Brand Ambassador for Onitsuka Tiger
The actress and singer is featured in the fall 2020 ad campaign.
Asics Profits Fall Sharply in First Quarter
Online sales increased but overall results were down sharply due to the coronavirus.
Asics Ventures Invests in Synthetic Spider Silk Startup
Asics said one of the core strategies in its medium-term management plan is to "create differentiated…
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No Summit? No Problem. Asics Planning VR Release for Trio of New Shoes
With its summit cancelled because of the outbreak. Asics is getting creative with its next footwear debut.
Asics Collected Recycled Clothing to Make Team Japan’s Olympic Gear
The sportswear is part of Asics' wider commitment to climate change and a circular economy through its Reborn…
Paris Fashion Week Men’s Fall 2020: Highlights From the Footwear Presentations
A roundup of the presentations from Paris Fashion Week Men's.
At CES, Asics Debuts Smart, Science-Backed Sneaker
Asics is all about bringing science and sensors to sneakers.
Have Sneaker Collaborations Peaked?
With top luxury fashion houses and sportswear companies collaborating, where do fashion designer-sneaker…
Asics Fizzles, Nike Sizzles at Major Tokyo Marathon
Nike outshone Asics during a famous relay marathon on the Japanese footwear brand's home turf.
Asics’ New Tennis Shoe Keeps Up With the Changing Game
Needing to stop with precision and start with speed, modern baseline tennis players require extra stability…
ThredUp Separates the Winning Gifts From the Losers
The resale platform receives its biggest haul — a plethora of unwanted gifts — after the holidays.
Shuffle Board: CEOs Named at Asics EMEA and Tiger of Sweden, CMO Appointed at JustFab
Carsten Unbehaun succeeded Alistair Cameron as CEO of Asics EMEA, while Swedish fashion firm Tiger of Sweden…
Asics Records Three-Quarter Streak of Positive North American Growth
Asics has grown its North America business in every quarter so far this year, something that hasn't happened…
Asics Steps Up Innovation With Acquisition of Smart Fabrics Maker
The investment is expected to result in a capsule collection made from Pyratex fabrics early next year.
Can a Business Case Be Made for the Circular Economy?
Transitioning to a circular economy is clearly a moral imperative. But can employing sustainable models…