Pomellato to Stage Paris Exhibit
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas Off To a Great Start in 2015
Adidas AG (ADDYY) reported first quarter 2015 financial results on Tuesday that confirm the company is…
Adidas and Spotify Play Music Matchmaker for Runners
Instead of runners listening to music, music will listen to runners. Adidas has partnered with Spotify to…
Adidas Net Rises 8.2% in Q1
Combined sales of the Adidas and Reebok brands grew in all market segments except for Russia/CIS.
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Adidas and Parley for the Oceans Take on Ocean Pollution
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Adidas Partners With Parley for the Oceans
The German sporting goods giant said it would create more products from ocean waste and stop the use of…
Vietnam: Footwear Factory Strikes Cease
Workers on strike at Pou Yuen Vietnam factory, which makes footwear for brands like Nike and Adidas, went…
Adidas Announces Boston Marathon RunBase
Adidas and the Boston Athletic Association (BAA), the organizer of the Boston Marathon, announced the launch…
Vietnam: Workers Strike at Nike, Adidas Footwear Factory
In an unusual public display of displeasure, thousands of workers at a shoe factory in Vietnam's Ho Chi Minh…
Adidas Introduces Plan to Accelerate Growth Through 2020
At its Investor Day, Thursday, in Herzogenaurach, Germany, the Adidas Group introduced its new strategic…
Adidas Unveils 5-Year Growth Plan
The company intends to grow net income by 15 percent per year on high single-digit sales gain.
Thousands of Chinese Workers Strike at Nike and Adidas Supplier
Foes Nike and Adidas are experiencing a case of déjà vu: Up to 5,000 workers at the world’s largest athletic…
Pharrell Williams Reaches CFDA Icon Status
Pharrell Williams — musician, producer and Adidas Superstar collaborator — will soon add a new achievement…
Pharrell Williams Reaches CFDA Icon Status
Pharrell Williams — musician, producer, G-Star Raw collaborator, Adidas Superstar designer and the founder of…
Adidas Seeks New Leadership
After an underperforming 2014, Adidas is looking to replace its current CEO, Herbert Hainer. According to an…