Pomellato to Stage Paris Exhibit
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas Leaves Its Mark on Men’s Paris Fashion Week
With modern day fashion icons like Pharrell Williams and Kanye West sporting Adidas, the athletic giant is…
Adidas Reveals Prototype Shoe Made of Recycled Ocean Waste
Adidas unveiled the world’s first shoe upper made entirely of yarns and filaments reclaimed and recycled from…
Adidas Ups Its Fashion Ante During Paris Men’s Week
The German sporting goods firm highlighted its Originals, sport and performance divisions during men's…
Freshly Picked Named the Fastest Growing Shoe Brand on Pinterest
Freshly Picked, with its cherubic moccasins for babies and celebrity-following, gained more Pinterest…
White Mountaineering Men’s RTW Spring 2016
Designer Yosuke Aizawa didn't work any retro vibe, instead developing a collection based on running gear in…
Adidas Has a 3-Prong Plan to Gain Market Share
The Adidas Group mapped out a five-year plan to grow its football, running and Originals categories at an…
Adidas Wants to Share Its Smart-Apparel Sensors With Licensees
Ask most soccer supporters how Germany took home the 2014 FIFA World Cup title and the unanimous answer is…
Liberty Taps Motofumi “Poggy” Kogi to Curate a Selection of Brands
Liberty Las Vegas (Aug. 17-19) plans to tap into the eclectic world of Motofumi “Poggy” Kogi, the director…
Rights Group Slams Cambodia’s Proposed Trade Union Law
Human Rights Watch sent a letter to Cambodian Prime Minister Hun Sen criticizing a draft law that seeks to…
Sneakers at the End of the Rainbow: Adidas Celebrates Pride
To celebrate Pride Month, Adidas Originals is releasing a limited-edition footwear series, The Pride Pack…
Athleisure Trend Helps Skechers Pull Ahead of Adidas in US Sneaker Race
According to global information provider The NPD Group, Skechers edged out Adidas as the Number 2 athletic…
Adidas and Snoop Dogg Team Up for a New Football Collection
Snoop Dogg, the new director of football development at Adidas, unveiled his new collaboration with the…
Europe’s Markets Dip
Investors were edgy over whether Greece will strike a debt deal with its creditors.
Adidas Releases PDX Carpet-Inspired Sneaker
Last November, Adidas teased Portland residents with the possibility of a PDX carpet-pattered shoe when they…
Athletic Footwear Steps Up With a Strong Q1
If footwear sales are an indicator, people are keeping their New Year’s resolutions to exercise and stay…