Just a few weeks after Kingpins Amsterdam, the Lenzing Denim team was on the road again for the trade fair’s latest edition in China.
The two-day show from May 21 to 22 gathered the entire denim supply chain at the ADM Center in Hangzhou. As Kingpins noted ahead of the show, China has expanded from solely a manufacturing powerhouse into a culture and consumer behavior shaper. Reflecting this, in addition to a B2B audience, this event opened up the Kingpins experience to consumers.
Read more on Carved in Blue.
This article is one of a series on SJ Denim from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.
