Latest in Fragrance
Messi Fragrance Makes Its Move on Mass Market, Launching at Walmart
Lionel Messi unveiled his eponymous fragrance brand at Cosmoprof North America in January 2024.
How This Former Loewe Executive Revamped a Sleeping Milanese Beauty Brand
Meet Satinine, the storied fragrance house Ridgely Cinquegrana is betting big on.
EXCLUSIVE: Eos Launches Fragrance
The rollout follows that of a limited-edition set of Eos holiday sprays, which propelled the brand to the…
EXCLUSIVE: Sabrina Carpenter’s Sweet Tooth Fragrance Debuts Citrus-inspired Scent
Named Sweet Tooth Lemon Pie, the latest scent addition follows the brand's existing gourmand aromas…
Givaudan Finalizes Belle Aire Creations Acquisition
The deal accelerates the Swiss fragrance and beauty supplier's North American expansion.
EXCLUSIVE: LVMH Luxury Ventures Invests in BDK Parfums
The minority investment will help the niche fragrance brand expand abroad, open flagships and grow its…
The Ultimate Holiday Fragrance Gift Guide
Curated fragrance picks for everyone in your life — from the wellness junkies to the tween beauty obsessives…
EXCLUSIVE: Loewe Perfumes Opens First U.S. Pop-up Store
The garden-inspired space will be held at New York's Rockefeller Center through January.
Nest New York, Artist Donald Robertson Link Up to Scent Fifth Avenue With Limited-edition Holiday Fragrance
The activation will feature festive installations mimicking the quintessential New York holiday experience…
Miu Miu Beauty Pops Up in Miami
The beauty brand is opening a months-long pop up in Aventura Mall Thursday.
The Top 10 Men’s Fragrances on Scentbird
The fragrance subscription platform has surpassed one million subscribers this year — a growing portion of…
EXCLUSIVE: Hotel Lobby Candle Enters Personal Fragrance
The brand is launching five signature scents inspired by its luxury hotel- and travel-inspired candles.
EXCLUSIVE: Champion Is Launching Fragrance
The sportswear brand has teamed with Revlon to develop its first collection.
Baobab Collection Eyes U.S. for Expansion
The brand's new boutique in New York's West Village neighborhood is indicative of its global growth strategy.
The 10 Most-loved Fragrance Brands on Social Media
Data from CreatorIQ shows that in September, Phlur was the number-one fragrance brand by EMV by a significant…