Latest in Fragrance
EXCLUSIVE: L’Artisan Parfumeur Fetes 50 Years
The Puig-owned niche fragrance brand will host events around the world.
EXCLUSIVE: Gavin Casalegno to Front Viktor & Rolf’s Spicebomb Scent
The actor headlines a multifaceted, social-first campaign.
Interparfums SA Brings Solférino Paris to the U.S.
First launched last July, the brand offers Interparfums a line to the fast-growing niche fragrance consumer.
EXCLUSIVE: Interparfums Inc. Picks Up Licenses for David Beckham, Nautica
The licenses mark a deepening partnership between Interparfums and Authentic Brands Group, both parties said.
Parfums de Marly Boosts Women’s Business With Athénaïs Launch
The scent debuts Monday in the U.S. market on the brand's website.
Floral Street Launches ‘Bridgerton’ Fragrance in Partnership With Netflix, Shondaland
The debut of the floral gourmand fragrance, Enchanted Masquerade, coincides with the release of the hit…
EXCLUSIVE: Australian Start-up Gorgeous Nothings Launches Fragrance With Close to 100 Percent Upcycled Ingredients
The first of a series of products from the new Melbourne beauty brand, the eau de parfum was developed with…
EXCLUSIVE: E.l.f. Ventures Into Fragrance in Limited-edition Collaboration with H&M
The limited-edition collection will feature three scents: Power Grip Salty Drip, Halo Glow Luminous Cloud and…
Trudon Starts a New Chapter With Hugo Ferroux
He shared his vision in the first interview as the brand's creative director.
EXCLUSIVE: Michael Fassbender, Sabrina Impacciatore Front Acqua Di Parma’s Anniversary Campaign
CEO Giulio Bergamaschi told WWD why the company opted for such a pairing and teased the other activations set…
All the Juice on Kevin Costner’s New Project in Fragrances
The actor touched down in Milan during men's fashion week to preview a partnership with Scandi niche…
Mane Acquires Belgian Biotech Company
ChemoSenxoryx Biosciences is to help strengthen knowledge of how smells, tastes and sensations are perceived.
Madonna Is Dolce & Gabbana’s ‘The One’ in New Fragrance Campaign
The icon fronts the campaign, marking the brand's fragrance franchise revamp, as mapped out by Dolce…
EXCLUSIVE: Kendall Jenner Named Emporio Armani Global Fragrance Ambassador
She will front the brand's new women's fragrance, Power of You Eau de Parfum.
Penhaligon’s Elevates Experiential Retail With Dubai Mall and Regent Street Flagships
The Puig-owned perfumer is looking to replicate the British-heritage-meets-local-culture store concept by…