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Under Armour

Under Armour Taps Country Star Parker McCollum as Ambassador

The artist will join rapper Gunna in promoting the brand's Bouncy Tee.

EXCLUSIVE: Following Under Armour Exit, John Varvatos Now Creating Fabrics

The award-winning designer is working with Portuguese textile firm Riopele on a comprehensive wardrobe…

Under Armour Stock Falls as Company Misses Projections in Q4

The Baltimore-based sports brand also provided a mediocre outlook for fiscal 2027.

Under Armour to Be Performance Apparel Partner for Rolling Loud

The world's largest hip-hop festival will be held in Miami from May 8 to 10.

Earth Day Efforts Shift from Materials to End-of-Life Solutions

From regenerative cotton capsules to sheet recycling programs, brands are linking sourcing decisions with…

2026 Boston Marathon: Here’s What Shoes the Winners Wore

John Korir won the men's race for the second year in a row and set a new course record in a mysterious Asics…

Sharon Lokedi Is Betting on These Shoes to Help Her Win the Boston Marathon for the Second Year in a Row

Under Armour collaborated with distance runner Sharon Lokedi for an exclusive colorway for her Velociti Elite…

Under Armour’s New ’90s-Inspired Sneaker Has the Same Tech as the Brand’s High-End Running Shoes

The Arc 96 features bold branding and responsive Hovr cushioning.

Material World: Sweat, Sheen and Scent

Lululemon, Toray, Polygiene and Kyocera push performance textiles forward with sweat-concealing yarns…

SXSW Taps Unless Collective to Create Special Filmmakers Jacket

The regenerative brand owned by Under Armour will gift 350 jackets to creatives at the upcoming festival.

Under Armour Beats Projections in Q3 Despite Continuing Weakness in North America

The Baltimore-based sports brand also raised its outlook for fiscal 2026.

Under Armour Beats Projections in Q3 Despite Continuing Weakness in North America

The Baltimore-based sports brand also raised its outlook for fiscal 2026.

Pete Davidson Teases a New Under Armour Lifestyle Sneaker on TV Ahead of Its Release

He wore the brand's UA HB-LO sneaker.

Nike and Under Armour’s Potential Ransomware Attacks: What to Know

The alleged ransomware breach at Nike is reportedly attached to a countdown clock expiring 6 p.m. Saturday…

Shuffle Board: Gap Names Entertainment Exec, Under Armour Overhauls C-Suite

Paramount leader Pam Kaufman joins Gap Inc. as chief entertainment officer while Under Armour undergoes…