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Gen Z and Millennials Demand Excitement From Brands, According to SAP Emarsys Study
Brands must embrace personalization and innovative marketing strategies to retain younger consumers.
EXCLUSIVE: Youthforia Taps New Product Developer, Talks Strategy Shift Following Backlash for Darkest Foundation Shade
The Mark Cuban-backed makeup brand is looking to change course after facing widespread criticism in the…
Can ‘Slow’ Beauty Go Mainstream?
As conscious consumption climbs to the fore and beauty's soaring growth tempers, a number of "slow" beauty…
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EXCLUSIVE: The Ordinary Parent Deciem Is Launching a Body Care Brand
Loopha, which debuts this Thursday, marks the reignition of Deciem's incubation capabilities.
Top 10 Fashion Brands on TikTok
Data insights from Trendalytics breaks down the top-performing brands on TikTok from followers to account…
Charles Jeffrey Loverboy, Forta, Etia London, Ruka Among Finalists of Estée Lauder Cos.’ NIV and TikTok Beauty Program
A jury including Michèle Lamy, Francisco Costa, Craig McDean, Fabien Baron and Drew Elliott will name the two…
New Study Looks at Where 2024’s Consumers Are Shopping
Coresight Research looks at consumer shopping habits and the diverse demographics frequenting apparel and…
Retailers Warned to Prepare Alternate Marketing Strategies Amid Potential TikTok Ban, New Report Finds
With President Joe Biden's recent legislation posing a threat to TikTok's operations in the U.S., a First…
TikTok Trend Underconsumption Core Ticks Consumer Concerns on Spending, Sustainability
TikTok's latest hot hashtag has staying power as consumers seek more value and less stuff.
What Happens When a TikTok Trend Goes Wrong: Steve Madden Edition
After failing to make good on its promises, Steve Madden has found itself in the hot seat.
Entrupy Announces Expanded Partnership With TikTok as Pre-owned Sneakers Authenticator
The company has been working with TikTok Shop as an official authentication technology provider for handbags…
Amazon Teams with TikTok to Enable In-App Purchasing
Amazon customers will now be able to link their TikTok account to their Amazon account to make purchases…
What Is ‘Brat Summer’? The Edgy Viral Style Trend Inspired by Charli XCX’s Album and Y2K Nostalgia, Explained
Celebrities from Julia Fox to Amelia Gray are embracing "Brat Summer" and making the trend their own. Even…
‘Sunburnt Makeup’ Is the Latest TikTok Rage
The trend took a cue from an editorial in GQ China's June issue that went viral.
Hannah Berner Channeled Her Tennis Dreams to Become the Internet’s Favorite Comedian
"When I first did stand-up comedy, I was like, 'wait, this is tennis, but I don't lose. This is f—ing fun,'"…