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TikTok Brands Hit Retail: Will Their Virality Translate to Brick-and-mortar Sales?
Brands such as Medicube, Personal Day and GuruNanda have gained significant recognition online and have now…
Are Tom Brady and Gisele Bündchen Forerunners in Parasocial Advertising?
The Fox Sports commentator and his former wife could be tapping into the parasocial relationships consumers…
The Essentials That Helped Me Survive a ‘Euro Summer’ in Italy
From lightweight denim to linen blends, here are the essentials that helped me survive the Italian heat…plus…
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Virality-driven Beauty Brands Are Reshaping the Industry, but Sustaining Momentum Remains Key Challenge
A new report highlights the TikTok-fueled growth of brands like Medicube, Anua and Sacheu Beauty, while…
Crocs’ CEO Eyes ‘Bold Decisions’ for Sustainable Growth and Cash Flow
Crocs CEO Andrew Rees said "social commerce and live streaming platforms," such as TikTok Shop, will drive…
American Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are Mixed
American Eagle Outfitters has faced a firestorm of controversy and global news coverage for its "Sydney…
TikTok’s Tanner Leatherstein Joins Stow London as Director of Craftsmanship
The viral leather expert brings his signature transparency to the British brand as it expands.
Ciara Takes on TikTok Challenge Inspired by Nicki Minaj in Louboutin Condora Heels
The singer balanced atop dumbbell weights.
Olehenriksen Doubles Down on Gen Z With Peach Glaze Collection Launch
The Danish skin care brand, recently viral for its Pout Preserve lip balm, aims to build a new Gen Z hero…
Charles Leclerc’s Partner Was All About PrettyLittleThing at British Grand Prix
The influencer showed off her understated style during a trip to the paddock with their puppy Leo.
Cherry Beagles Is Empowering Women in Sports With the 400 Club
The London-based women's culture collective at the intersection of fashion, brands and sports reveals the…
Ahlgrens Bilar’s TikTok-famous Swedish Candy Inspires Streetwear-ready Bucktron Sneaker
Designer Bucktron transformed Sweden's most beloved foam candy into a playful, sold-out sneaker inspired by…
Fragrance Dupe Brand Dossier Is Opening Stores
The viral, 2019-founded brand, best known for its "Impressions" line of designer- and niche-inspired…
The ‘Carnivore-ification’ of Beauty and Wellness
With the high-protein diet, colostrum supplements and tallow skin care, animal-based products are getting a…
What Shoes Should You Wear Based on Your Zodiac Sign? From Capricorns in Kitten Heels to Aries in Bold Sneakers and More
Astrologer Lisa Stardust offers her insights.