Skip to main content
X

tiktok

Shein Has a Surprising New Shoe Partner — the 200-Year-Old Clarks Label

In the Americas, the shoe brand has recently expanded to Shop Simon and Walmart, with Target joining the line…

Ajay Salpekar on Engineering TikTok’s Beauty Boom and Redefining Retail Discovery

The general manager of beauty for TikTok has been busy building what he called "discovery commerce" for the…

Travis Kelce Ignites TikTok’s ‘Bone-in vs. Boneless’ Timberland Conversation After a Date Night With Taylor Swift

He wore the shoes in New York.

Pricing Strategies Shift Amid Tariffs, Consumer Slowdowns

With tariffs on one hand and waning consumer sentiment on the other, beauty product prices are headed in…

Lululemon’s New ‘Big Cozy’ Collection Settles the ‘Tight or Baggy’ TikTok Debate Once and for All (Hint: Baggy’s the Winner)

The oversized hoodies, joggers, and pullovers here are all made from a heavyweight fleece fabric you won't…

Mary Phillips’ Multifaceted Path to M.Ph

At the WWD LA Beauty Forum, Phillips outlined her wide-ranging career path and how it culminated in the…

Unlocking Amazon’s Power for Beauty Brand Growth

Ouai's leadership team joined Front Row's Christopher Skinner to discuss Amazon's role as a "core engine of…

Yes, You Can Still Score Amazon Beauty Deals — From Shark, Lancôme, Supergoop, and More — After Prime Day

Skip right to the still-live, must-grab deals with this editor-approved roundup.

Amazon, Formula 1, Target and Pinterest Are Among the Top 50 Brands of 2025

A new report by DCDX looked at the top 50 brands for 2025, measured by organic popularity and consistency…

Pacsun’s Youth Study Shows Social Media Outranks Sustainability

Social media's influence on Gen Z and Gen Alpha is evident throughout Pacun's new report.

The 30 Most Impactful Women Under 30 Across Beauty and Wellness

From Alix Earle and Monet McMichael to Taylor Frankel and Leah Kateb, the young women who are redefining…

This Buzzy Night Serum Is TikTok’s Newest ‘Morning Shed’ Obsession — It’s Now 20% Off for a Limited Time

Put it on at night and forget about it, then indulge in the results come morning: It's really that simple.

Our Editors Swear By EltaMD’s Dermatologist-Trusted Line of Sunscreens — Here’s Why

It's also a favorite for stars from Sydney Sweeney to Hailey Bieber (and their healthy, covetable complexions…

TikTok’s 10 Most Viral Wellness Trends, From Foot Massagers to Apple Cider Vinegar Gummies

According to data from Spate, nine of the top 10 wellness trends on TikTok are supplements.

PacSun Releases Results of First Youth Survey

Gen Z and Gen Alpha consumers report they are most interested in their mental health.