Pomellato to Stage Paris Exhibit
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The Top 10 Most Followed Fashion and Beauty Brands on TikTok
Many fashion and beauty brands have been early adopters of the Gen Z-favorite social media platform.
WWD Joins TikTok’s Creative Learning Fund
WWD is the only fashion brand participating in the initiative's launch.
The Thread: Beauty Gurus #PasstheBrush on TikTok
The transformation challenge has gone viral, prompting beauty influencers such as James Charles and Nikkie de…
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The Tiny Face Challenge Takes Over TikTok
The trend emerged last week on the social media app and has since surpassed 3.7 million views.
LeBron James and Travis Scott Team on Class of 2020 T-shirt
The shirt will be available for three days, coinciding with James' class of 2020 special on May 16 on local…
Does a Blue Check Mark Have More Clout Than an Oscar? What it Means to Be a ‘Influencer’ Now
Social media has turned unknown tastemakers into fashion stars. But how long will it last?
Gucci Taps Lu Han, Chris Lee, Ni Ni and Song Yanfei for 520 Campaign
The Chinese Valentine's Day campaign will be rolled out in various platforms with different visuals to drive…
Skechers Has a Viral TikTok Video and 400% E-Comm Growth. Coincidence?
Videos featuring a viral song titled "Skechers" have blown past one billion views on TikTok.
The Thread: The First TikTok Beauty Influencer Line Is Here
Elsewhere on the Internet, Kim Petras will perform at NYX Cosmetics' virtual music festival.
The Thread: E.l.f. Revives Viral TikTok Campaign With a Coronavirus Twist
"Y'all need to lather up."
Essential Items to Create At-Home Content
Wether you're practicing the latest tiktok viral dance or channeling your favorite YouTube beauty influencer…
The Thread: Beauty Flocks to TikTok
Fenty Beauty is one brand giving users plenty of room to go viral via a dedicated TikTok house.
How Influencer Brittany Xavier Is Transitioning to TikTok
The Instagram influencer has been growing her TikTok audience by thousands of new followers per day.
WWD Launches TikTok Account in Time for NYFW
Follow along as WWD offers a behind-the-scenes look at fashion week and industry events.
Teen-Friendly App TikTok Dabbles With Social Commerce but What Are the Retail Risks?
The short-form music-centric video platform is rolling out new features that take a step toward monetization.