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What TikTok’s Ban Means for Retail

With TikTok's time in app stores running out, brands struggling under the pandemic may lose a key lifeline to…

TikTok, WeChat Banned Sunday Under Trump Order

New downloads of TikTok are banned starting Sunday, but it may be able to avoid a full ban starting next…

New Consumer Behavior Study Reveals Thrifty Is Attractive

Data from Honey provides insights into how Americans are changing how they shop and showcase thriftiness.

TikTok Will Sell to Oracle, Reports Say

Microsoft's officially off the table, making Oracle's purchase of the social video app look like an…

By the Numbers: E-girls Overtake Google Search

The e-girl aesthetic dominating TikTok is seeing an explosion in Internet searches, too.

EXCLUSIVE: TikTok Holds Its Own Fashion Month

TikTok looks to cement its place as a fashion destination, with a monthlong schedule of online runway shows…

Madison Beer Fronts New Morphe Collection

The influencer's collection with the makeup brand was inspired by her new album.

EXCLUSIVE: American Eagle Debuts Snapchat Dance Challenge

American Eagle launches the first brand-sponsored campaign to use Snap's 2-D body-tracking tech. 

Kim Kardashian West’s Skims Celebrates One-year Anniversary

The new shapewear campaign features Rumer Willis, Amelia Gray, Delilah Belle Hamlin, Addison Rae, Lala…

Walmart Confirms Microsoft Partnership in Bid to Buy TikTok

In the race to buy TikTok, joining forces brings important things to the table for both Walmart and Microsoft.

Could a Walmart-Microsoft Owned TikTok Spur Social Shopping in the US?

Walmart was vague about how it would use the mobile app, but said it would help grow its third-party…

TikTok CEO Quits as Company Prepares for Trump Fight

TikTok's turbulence continues, as ceo Kevin Mayer leaves after 100 days on the job.

TikTok’s Lawsuit Against Trump Administration Is On

The social media company said the president's executive order may "strip the rights" of its community.

Why a TikTok Ban Is a Life Lesson for Brands

Andrew Furman discusses effectively using social media in brand marketing strategies.

The Thread: Will Beauty Embrace Instagram Reels?

How Reels came to be is reminiscent of Instagram Stories, which bowed as Facebook's answer to competitor app…