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South Korea

2024 Runway to Seoul Celebrates Korean Fashion, Beauty, K-Pop and Technology

The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with…

Touting Social Responsibility Efforts Can Boost Global Online Shopping Purchases

Research highlights the positive impact of corporate social responsibility on international e-commerce and…

L’Oréal Catches New Rising K-beauty Wave With Dr. G Acquisition

Beauty from South Korea, which spawned global trends such as BB Cream, is having a moment.

Erdem Plants a Garden of Roses — and Tulips — for Pre-Fall 2025

Designer Erdem Moralioglu collaborated with the artist Kaye Donachie for a collection filled with dreamy…

Celine Signs TWS as Ambassadors Amid Retail Push in South Korea

The six-member K-pop band joins the French house as it opens a flagship in the Cheongdam-dong district of…

K-pop Star Wonho Marks Return to Music After Military Enlistment

The Korean singer released his new English-language single "What Would You Do" ahead of his American fan tour…

EXCLUSIVE: BTS’ Jin Named Newest Alo Yoga Global Ambassador as the Brand Expands in South Korea

Jin's unique approach and affinity for mindfulness, balance and self-love will be featured in a comprehensive…

Swarovski’s ‘Masters of Light’ Exhibition Traveling to Seoul

After Shanghai and Milan, the show will land in South Korea and be tweaked to display costumes from K-pop…

Kimhēkim Draws a Dreamscape for Spring 2025

South Korean designer Kiminte Kimhēkim dedicated his collection to dreamers of all stripes, with a collection…

Roberta Benaglia on Forte_Forte’s Expansion in South Korea

The Italian advanced contemporary brand, part of Style Capital's portfolio since 2017, is opening its first…

Gagosian Presents Derrick Adams’ First Seoul Exhibition at Amorepacific’s Headquarters

The exhibition is also the first exhibition organized by the Gagosian empire in South Korea.

Erdem Expands Into Asia With New Outpost in Seoul

The designer's first store outside of London is located at Shinsegae Gangnam, the upmarket shopping mall in…

EXCLUSIVE: Prada Names K-pop Sensation Karina From Girl Band Aespa as Brand Ambassador

The star joins boy band Enhypen and other South Korean talents in the role.

EXCLUSIVE: Gucci Names Jin From BTS Global Brand Ambassador

The role cements the strong ties of the K-pop artist with the Italian luxury house.

Data Shows Korean Skin Care Brands Are Dominating Via Organic TikTok Buzz — and It’s Not Close

Fueled by heavier-duty SPFs, accessible pricing and efficacious ingredients, K-beauty's second Stateside wave…