Reebok
Reebok and Victoria Beckham Plot a 2018 Collaboration
Reebok’s latest partnership elevates the global fitness and lifestyle brand’s fashion status level to posh…
Victoria Beckham Partners With Reebok, Plans Collaboration for Next Year
As part of the deal with Reebok, Victoria Beckham will unveil a collection late next year that will be part…
STREET SIGNS: The Making of a Celebrity Sneaker Deal
Ahead of Future releasing the Furykaze sneaker, WWD explores the partnership, which helped revive Reebok's…
Reebok Releases <i>Stranger Things</i>–Inspired Shoes
Reebok teams up with Sony Pictures Consumer Products and Netflix to reintroduce Reebok’s Ex-O-Fit Hi with…
Reebok Opens Boston Global Flagship with Customization Shop
Reebok opened its flagship retail store at the brand’s new South Boston headquarters Monday, with brand…
Athletic Companies Lean Toward Lifestyle Options to Fuel Sales
Just as American and European designers have taken inspiration from activewear brands — or jumped in…
<b>Reebok</b> Turns to Savile Row to Make a Bespoke Suit Made With Flexweave
Reebok is weaving together fashion, sport and innovation in a new prototype with Saville Row tailor Huntsman…
Ariana Grande Opens Up On Self-Love, Teaming with Reebok & Non-Gender Style
Ariana Grande and Reebok hit Hong Kong for the final leg of her world tour — and FN went along for the…
Athletic Industry Insider Peter Moore Sizes up the Business Climate
Going forward, Moore expects athletic companies to be more selective in their distribution with some only…
Ariana Grande Partners With Reebok for a Yearlong Deal
With more than 113 million Instagram followers, Ariana Grande will inevitably be giving some muscle to…
Reebok, IMG’s NYFW: The Shows Offer Workout Classes
Classes will be led by Rob Piela, creator and owner of Gotham Gym, along with guest hosts.
Reebok President Lobbies for Academy Award for Best Fitness Trainer
In an open letter to newly installed president John Bailey, Reebok president Matt O'Toole noted that the best…
Adidas Reaches $410 Million in Profit for Q2
Adidas continues its climb to the top after a successful second quarter of 2017. After increasing its <a style="color: #ff00ff;" href="http://vampfootwear.com/adidas-increases-2017-financial-outlook/" rel="nofollow"…
Reebok Adds Two NFL Stars as Ambassadors
Brandin Cooks and Devonta Freeman will work on the brand's Print Run Ultaknit collection.
Adidas Increases 2017 Outlook
As a result of a strong first six months, Adidas announced that it is increasing its 2017 outlook. The…