Missoni CEO Outlines Growth Strategy
Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Puma Secures New Financing Loan as Sale Speculation Continues
The German athletic firm has obtained a bridge loan of 500 million euros and additional confirmed credit…
Puma Releases ‘Lux’ Versions of Its Speedcat, Wedge Sneaker and Ballet Styles
A highlight of the release is the reintroduction of the Speedcat Wedge.
Puma Acquisition Speculation Heats Up Again: All the Potential Suitors So Far
Puma has no shortage of possible suitors, but its biggest challenge could be how fast can it move on its…
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Puma Restructures Partnership With United Legwear
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Puma Posts Bruising Q3, To Cut 900 Jobs
New chief executive officer Arthur Hoeld said the German activewear firm likely won't return to healthy…
Puma Hits ‘Reset’ Button, Won’t Return to Normal Until 2027
The company logged third-quarter sales drops of 10.4 percent as new CEO Arthur Hoeld also outlined his plans…
Puma Promotes Maria Valdes to Chief Brand Officer
Valdes previously held the role of chief product officer.
Puma Names Nike and Adidas Alum to Lead Newly Reorgazined DTC Retail Business
The German company has named Ronald Reijmers as vice president of global retail starting Nov. 1.
EXCLUSIVE: Puma Pumps Up Innovation Focus With Opening of New Los Angeles Office
The studio will complement Puma's existing global and regional product teams located in Somerville, Mass.
Puma’s Speedcat Sneaker Is Getting a Premium Upgrade From JJJJound
The low-profile look gets a luxe Italian leather makeover.
The King Is Back: Jil Sander Reissues Iconic Sneakers With Puma
The co-branded style was first introduced in 1998, in a pioneering collaboration that helped pave the way for…
Shuffle Board: Capri Supply Chain Lead Pivots to PVH, Puma Nabs HR Head
Patricia Gabriel leaves Capri for PVH as chief supply chain officer and global head of operations while…