Pomellato to Stage Paris Exhibit
Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Puma <em>Bolsters Growth</em> At Kering During Q3
To their much-hyped designer collections with Rihanna and Kylie Jenner to their recently launched campaign…
Cara Delevingne Documentary to Be Released
Film distributor Revolver Entertainment, which is headquartered in London, will sell off the documentary at…
<b>The Weeknd</b> Teams up with Puma for Sneaker Collab
Grammy-winning R&B singer The Weeknd is the latest star to team up with Puma as a new global brand ambassador…
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Fenty Puma by Rihanna RTW Spring 2017
Rihanna took her second Puma collection to Paris Fashion Week, showing a lineup that merged the worlds of…
<b>Puma</b> Launches New ‘Do You’ Campaign with Cara Delevigne
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Rihanna Confirms Paris Showings for Fenty Puma
The singer has scheduled two presentations for Sept. 28.
Rihanna Directs Cara Delevingne in New Puma Ads
The 'Suicide Squad' star revealed the news three days ago on her Instagram page.
Puma Launches Supplier Financing Program
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Rihanna’s Debut Puma Collection Hits Stores
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Rihanna to Make Personal Appearances at NYFW Shopping Events
Rihanna will appear at Bergdorf Goodman and Six:02 on Sept. 6.
Rapper Young Thug Stars in Puma’s Fall ’16 Classics Campaign
Puma has teamed up with rapper Young Thug to promote throwback styles. In the Fall ’16 classics campaign…
Rihanna Said Eyeing Paris for Next Fenty Puma Collection
The music star had launched the collection last February during New York Fashion Week.
Rihanna’s 24-Hour Fenty Puma Shopping Exclusive
The brand will not show at New York Fashion Week, and will hold retail events at Bergdorf Goodman and Six:02…
Gucci, Puma Help Lift Kering to “Very Good” Quarter
Kering reported its earnings for the first half of the year and credited growth in its luxury and sport…