Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Puma Says Forever 21 ‘Blatantly’ Ripping Off Rihanna Designs
The fast-fashion retailer is allegedly selling replicas of Rihanna's Fenty designs for Puma.
<b>Puma</b> Inks Long-Term Partnership with Olympique de Marseille
French Ligue 1 football club, Olympique De Marseille, announced an official long-term partnership with Puma…
Puma Signs Long-term Contract With Olympique de Marseille
The announcement comes days after Adidas announced it would not be renewing its contract with the French…
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Fenty Puma by Rihanna Cuts Class for Fall ’17
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Fenty Puma by Rihanna RTW Fall 2017
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Romee Strijd, Stella Maxwell Talk Showing off Their Underwear for Spring
"It's nice to be able to see your underwear through your clothes," said Maxwell.
Executive Roundup: Céline Taps Berluti Executive as New CEO, Puma Names New North America President
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Adidas Sues Puma Over Four Stripes
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Puma Names Bob Philion President of Puma North America
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Puma Increases Profit Outlook
Thanks to stars like Rihanna andThe Weeknd, Puma is increasing its profit outlook. The athletic wear retailer…